Features to help you create and maintain your strategic plan:
Tools to manage everything your organization's working on.
The Goal HubDashboards & reports to help you stay on top of your strategy.
Strategy DashboardsBook a chat with one of our strategy experts now:
Features to help you create and maintain your strategic plan:
Tools to manage everything your organization's working on.
The Goal HubDashboards & reports to help you stay on top of your strategy.
Strategy DashboardsBook a chat with one of our strategy experts now:
Here you'll find Cascade Strategy content you can use to help promote Cascade Strategy to your audience as an approved partner. Please visit this page regularly for updates!
This content and material download is only for approved partners. If you are not an approved partner, you cannot use this material without our express permission.
Please reach out directly to us if you would like to use some of the content for articles or feature pieces.
A key benefit to a partner relationship with Cascade Strategy is the ability to leverage our brand. It is critical that the Cascade Strategy brand and the brands of our partners are expressed properly.
These Partner Branding Guidelines are designed for Cascade Strategy’s partner ecosystem. They supplement the Legal Policies. Please distribute these to your marketing managers, product managers, product marketers, and graphic designers to ensure your marketing materials are in line with Cascade Strategy branding policies.
If you have any questions not covered in these guidelines, please contact partners@executestrategy.net.
Through these guidelines, we empower our partners to:
Remember: You, and only you, not Cascade Strategy, are legally responsible for your materials and any claims you make.
If you have a need that is not addressed in this guideline contact a Cascade Strategy representative to obtain approval. Please do not make any decision on your own.
As a Cascade Strategy partner, you need to comply with our Cascade Strategy Partner Branding Guidelines and all applicable intellectual property laws in your use of brands, logos, domain names, and creative assets. The Cascade Strategy Partner Branding Guidelines are subject to change.
Partners are responsible for ensuring all branding and related marketing materials, press releases, and online assets and communications (“Branding Material”) are consistent with current Legal Policies.
Cascade Strategy may require partners to change and/or remove any Branding Material it deems to violate the Partner Branding Guidelines. While we do not like to, we can force partners to change corporate and/ or product name(s), domain names, social media assets, signage, printed promotional materials, partner website copy or logos, product descriptions, demos, booth design, messaging, and other materials. Costs for rebranding or new material to comply with Cascade Strategy branding guidelines shall be the sole responsibility of the partner and/ or sponsor. Failure to change and/ or remove Branding Material when directed by Cascade Strategy may affect your standing as a partner.
All Cascade Strategy brands and Branding Material, including trademarks, logos, designs, websites, social media assets, videos, marketing collateral, white papers, etc., are important assets of the company and are protected by various intellectual property laws in Australia, the U.S., and worldwide. Cascade Strategy protects its own intellectual property and it respects the intellectual property rights of others. Cascade Strategy expects its partners to do the same. These guidelines have been developed to assist partners in: (1) building their own strong brands and materials, and (2) avoiding costly rebranding and/or infringement issues. Cascade Strategy strongly encourages all partners to carefully review this document and the terms and conditions of their agreements with Cascade Strategy prior to developing brands or Branding Material, including those for online use or use in print.
Copyrights are exclusive rights to original works, including certain original written material, pictorial, photographic and graphical work, audio-visual work, and certain computer programs and code. The owner of a copyright has the right to exclude all others from reproducing, displaying, distributing, creating derivative works, performing, or otherwise using the original work. Copyrights owned by Cascade Strategy include its logos, website designs and content, videos and other promotional materials, and its proprietary code. With very limited exceptions, partners may not use any copyright asset owned by Cascade Strategy without written authorization.
Context is key. When referring to Cascade Strategy, the context of the reference determines the correct articulation.
Articulation |
Context |
Example |
Responsis Pty Ltd |
Use this when referring to Cascade Strategy as an entity in a legal line (for legal documents, etc.). |
Responsis Pty Ltd, trading as Cascade Strategy Strategy |
Cascade Strategy |
Use this when referring to Cascade Strategy as an entity in prose. |
“We’ve partnered with Cascade Strategy for the past four years...” |
Do: Make your brands, names, domains, and social media assets distinct from those that belong to Cascade Strategy (examples below):
Don’t: Use any Cascade Strategy brands or names in your company or product names, taglines, social media handles, advertising keywords, or any other branding or source-identifying materials (examples below):
Do: Create company and product names that are distinct from Cascade Strategy to eliminate brand confusion
Don’t: Modify, imitate, or abbreviate any Cascade Strategy brands or names anywhere. This includes misspellings, phonetic or foreign equivalents, rhyming words, stylizations, logos, or other variations:
Do: Indicate in your marketing materials that your offerings include Cascade Strategy by using smaller text in a plain font. Emphasize your brand, not Cascade Strategy. Use the phrase “powered by Cascade Strategy” or the like, but only do so referentially...
Alpha Strategy
Powered by Cascade Strategy
Do: Use partner-approved badges that accurately identify programs your company is currently enrolled in.
Do: Create your own, unique, non-Cascade Strategy company logos that only promote your brand and products independent of your company’s relationship with Cascade Strategy.
Don’t:
Do:
Don’t:
Do:
Don’t:
Do: Create social media handles, tags, or the like that properly identify your company and its brands only.
Don’t: Create social media handles, tags, or the like that include Cascade Strategy brand, abbreviations of the brands, or anything confusingly similar.
Do:
alphacompany.com
Don’t:
Cascade.alphacompany.com
Alphacascadestrategy.com
Do:
Don’t
Simply fill out the form below and our team can walk you through the details of our Reseller program, along with more information around certifications and other benefits for you!
Sydney, AU: +61 2 8294 2000
Portland US: +1 503 765 9534
© Copyright 2019 Responsis Pty Ltd. All rights reserved.