Former Head of Media & Martech
All Videos / Technology / Mazen Mroueh
Duration: 37 Minutes
Digital Transformation is not something that happens overnight.
In his conversation with Lucas, Mazen talks about the challenges of undergoing digital transformation in a large organization. The importance of Ad Stack, Tech Stack, and processes, but even more, the role of the people and the culture of the organization.
Enjoy a great conversation, and some fabulous tips in this episode of the Strategy Factory.
Mazen has been in many leadership and Senior roles, recently he was the head of Global Digital Media and Martech, The Netherlands/Singapore. Leading a Big team of experts based in Europe/Asia and his responsibilities to cover media, technology, CRM, Website/SEO, Digital transformation, and innovation. Mazen oversees Global Digital media strategies, media pitches, digital transformation, and design of the technology ecosystem following the JBP with key suppliers such as Facebook, Google, & Tik-Tok.
Making Strategy available to everyone, everywhere. Signup to get access to all the interviews, videos, and blogs from top strategists around the world.
Say goodbye to strategy spreadsheets and hello to fast results with the new Cascade experience. $0 forever.
Get Started for Free Get Started for Free
Free forever. No credit card required. Free forever. No credit card required.
Resources
Customer Stories
Get Involved
© Copyright 2021 Responsis Pty Ltd. All rights reserved.