Global retail lead at British Petroleum
All Videos / Marketing & PR / Kate Hughes
Duration: 37 Minutes
Executing an effective Branding Strategy is one of the most challenging tasks organizations have.
In their conversation for the Strategy Factory, Kate Hughes and Lucas Goransky explore the dos and don'ts of branding strategies. What is an effective Branding Strategy? How should it be measured? When should organizations invest in branding?
They also navigate through the topic of neurodiversity and how diverse teams can be a differentiation strategy for corporations in competitive landscapes.
Sit down and enjoy this great chat between Kate and Lucas
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