Ready for the first ever online Strategy Fest?

It’s time for the world to democratize strategy and for you and your team to make strategy happen. The Strategy Fest welcomes top speakers, networking, and live entertainment together in an exciting online space.

Speakers from world-leading organizations.

Tuesday 15th June 2021 3pm PT / 6pm ET

  • 5 Hours of Pure Engagement
  • Top Speakers & Interviews
  • Speed Networking
  • Live Music & Comedy
  • Limited Spots
  • Recordings + bonuses


Get Your Free Online Ticket!

Register now & secure your place. Limited registrations! Your ticket includes access to every talk, interview, networking dynamic, & live show.

Hear from speakers that really know Strategy

Learn from the experience of top strategists and discover how they work with their teams, along with what key events made them who they are today.



Director of Global Business Strategy
Google / Former BCG Partner



Carlos Trad is the Director of Global Business Strategy, Planning, and Analytics at Google - focused on the Ads business. Prior to this role, Carlos was a Partner at The Boston Consulting Group, where he spent ~8 years working with Consumer Goods companies and PE funds on a variety of topics, and notably helping them navigate the transition towards digital across their businesses.

Carlos is originally from Argentina where he spent 10+ years working in the world of fine wines and traveling the world representing Wines of Argentina as one of its Board of Director members. Carlos holds an MBA from The Wharton School of Business with focus on Finance and General Management.



Chief Strategy Officer



Tamara Grominsky builds product marketing and growth teams that drive go-to-market strategy and revenue acceleration.

She has a breadth of experience in bringing new products to market, positioning existing products for expansion, and unlocking growth through a product-led approach.

Tamara is an expert-in-residence at the Product Marketing Alliance, and was ranked one of the Top 100 Product Marketing Influencers of 2020. She’s currently the Chief Strategy Officer at Unbounce and previously led product marketing teams at FreshBooks and Yellowpages.



EVP Chief Strategy & Marketing Officer
Starbucks / Disney



Matthew Ryan is a marketing and strategy executive known for his leadership roles at The Walt Disney Company and Starbucks, where he served as a member of its executive leadership team from 2013 through 2020. In his most recent role as CMO, he led the marketing, brand, digital experience, analytics, and product functions, and was accountable for ensuring that the customer is at the heart of everything Starbucks does.

Ryan served as Starbucks’ chief strategy officer, with responsibilities for the enterprise’s long-term strategic planning process; identifying new avenues for growth; and sharpening customer relationship management, loyalty, and digital capabilities.



Chief Operating Officer



Jessica Nordlander is a technology executive with an MSc in Applied IT, an XGoogler and was recently awarded the most Innovative Leader in one of the most innovative countries in the world (her native Sweden). She has joined Thoughtexchange with a main focus on Strategy & Operations.

Prior to this, Jessica led impressive change and growth in multinational companies, as Chief Digital Officer for global travel group STS Education; Head of Business Development at Google and Managing Director in Stockholm, Dubai and Vancouver for SaaS growth wonder Meltwater. Jessica serves on the board of several tech start-ups and contributes to as a member of the Forbes Technology Council (an invitation-only community for world-class CIOs, CTOs and technology executives).



Innovation & Co-Creation Catalyst / Innovation Strategy
IKEA / Marriott

marriot international logo


Ilana Rosen is an Innovation and Co-Creation Catalyst and founding member of IKEA’s first US-based Innovation team. She spends her days co-creating strategy with internal stakeholders, utilizing digital collaboration tools and using design thinking to solve wicked problems. Prior to IKEA, Ilana specialized in operationalizing global innovation at Marriott International. Ilana began her career as an entrepreneur in Hong Kong where she built a firm that specialized in working with Data Science talent.

Ilana holds an MBA from Harvard Business School with focus on General Management and Innovation.



General Manager, Azure Intelligent Cloud



Ken is an 18-year veteran at Microsoft and has been engaged with emerging technologies throughout his career. Since 2010, Ken has been focused on the Azure Cloud Platform and has played a key role in building the multi-billion dollar Azure business into what it is today.

In Ken’s current role, he leads the Azure Enterprise Business across the West Region of the US, which includes many of Microsoft’s largest Azure partners tied to key GTM initiatives. In this role, Ken also focuses his time on providing thought-leadership around Microsoft’s High-Tech initiatives and Microsoft’s market opportunity in the High-Tech vertical. As part of Ken’s charter, he also has responsibility for running a Team with a deep focus on recruiting late-stage start-ups and unicorn customers to the Azure platform.



Managing Director


Passionate leader with 15years of multi cultural experience in top FMCG companies. “Jack of all trades” and master in strategy, Thibault is committed to creating positive change in business with people in centre. Combining diverse background in operational marketing, strategic marketing as well as business development in Innovations, he is driven to challenge the status quo, setting up inspiring strategies and making sure to embed these strategies into his team's collective and individual plans so that they go from dream on paper to business success in reality, following pragmatic and structured steps (start simple, scale fast).

Originally from France, Thibault has been working in different European countries for the last 2 decades and is currently in the Americas operating as a Managing Director for Heineken in Saint Lucia.


Free Event Registration

Register now to secure your place. Platform limited registrations. Your ticket includes access to every talk, interview, networking dynamic, and live show.

Can't Make it? Not a problem!

You can still register for free and we’ll send you the recordings after the event has finished. It starts in...

Learn from years of experience working with thousands of global organisations that excel at developing and executing strategy

Stop planning, start executing

Drop the never-useful, never-ending, never-implemented strategy meetings & start making strategy happen. Learn, share, and network with other like-minded professionals on how to take action with your strategy.

Tired of struggling with your team’s alignment and goals?

Get ahead of the curve, join us for this unique event that will explore how to look at and understand strategy, pushing the concept of aligning to be accountable for a greater purpose. But also, have some fun while doing so.


Have fun with stand-up comedians & live music!


Sarah Gaul


Sarah Gaul is one of Australia’s hottest musical comedians! She’s the star of the critically acclaimed film ‘Hot Mess’ on Netflix, she’s appeared on Tonightly with Tom Ballard and was recently selected to perform at the Sydney Comedy Festival Gala in 2021! Her original cabaret piece ‘Good Grief’ won the Best New Original Work Award at the Short + Sweet Cabaret Festival in Melbourne and was a finalist in the International Cabaret Competition.


Daniel Muggleton


Daniel Muggleton is a deceptively sharp social commentator in a tracksuit. His debut special ‘Let’s Never Hang Out’ aired on ABC Comedy in 2020, he’s appeared on The Feed (SBS) and has been hand-picked as tour support for Jim Jefferies, Steve Hofstetter & Mike Birbiglia. Fresh off a run of sold-out shows and 5 star reviews at comedy festivals around Australia, he’s one of the rising stars of Australian comedy so don’t miss him!



Live Music

Alumine is a Soul/Pop musician collective based in Buenos Aires, Argentina. Having met in a local choir, they joined forces in 2016 to experiment in a band format, resulting in the release of their 1st album “Alumine” in 2017. During this time, they’ve toured and sold-out shows all around Argentina. In 2020, the band started the slow release of their 2nd album which will be fully released by August. The group’s layout in this particular project is conformed by lead singers/keyboards Maru Vila & Facu Pesci, guitar player Lemu Arnaudo, percussionist Gusi Cavallo and audio aids from computers.



Live Music

VOXPOP is a unique band: seven a cappella singers put together a musical show full of energy and a lot of humor. VOXPOP was formed in 2002 with the objective of making music without instruments. Throughout its trajectory, the band has developed a remarkable reputation for the originality of their covers, and for achieving a perfect blend of male voices that range from countertenor to bass, and even including a vocal percussion to recreate a rhythmic base. In this way, VOXPOP has earned the reputation of an "authentic rock band without instruments".

Speed networking sessions with like minded champions

We all know the chaos of 2020 made it very hard to meet new people. We want to change that. Interact and make new connections in our speed networking sessions or talk strategies in our small discussion groups.


Templates & Frameworks to get your strategy on track

Get access to free templates and frameworks that will help you wrap your head around planning, executing and tracking your strategy.

Hear from speakers that really, really, know about strategy

No matter what your role is, strategy should always be part of everything you do. Learn from the experience of top strategists and discover how they work with their teams, along with what key events made them who they are today.


Live music and stand-up comedy

It’s not a festival without live entertainment. Join us for plenty of musical and comical surprises and turn your everyday Tuesday, into a joyful work day. It’s not a festival if you haven’t had fun right? The full lineup of musicians and comedians will be revealed in the coming weeks, so stay tuned.


About the event organiser

Cascade is the Work OS for high-performing teams, there is total flexibility, you’re not restricted to specific planning models like other platforms! With Cascade, you can plan, execute and track your strategy on one single platform. Cascade wants to bring strategy to every organisation, team and individual by aligning vision, values, and objectives.


Get Your Free Ticket!

Register now & secure your place. Limited registrations! Your ticket includes access to every talk, interview, networking dynamic, & live show.