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About Cascade

What brought us into the world kicking & screaming?

Ever sat in a room with a bunch of executives planning out ‘strategy’, knowing deep-down it’ll never progress beyond a few fancy PowerPoints (and if you’re lucky, some projects in Excel)? If you sighed with a begrudging yes, you’ll understand why we had to create Cascade.

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Raison d'être (reason for existing)

Do the right stuff,
not just more stuff.

Excel, PowerPoint and all the ‘productivity’ tools out there don’t actually help you to succeed - they just help you to ‘do more stuff’. Increasingly distributed and cross-functional teams compound the issue. The combination of high workloads and a lack of focus not only fails to drive success - it also contributes to team burnout. By empowering your teams to align at scale with transparency around common goals, and clearly defined paths leading to effective execution, Cascade enables individuals and teams to do the right stuff, not just more stuff.

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2017

The year it all clicked

100% bootstrapped, with no sales teams and no marketing. How does a fledgling company from Sydney, Australia compete with global enterprise SaaS giants?

We stopped looking at what everyone else was building and focused on our vision for the future of work. Bottom-up meets top-down planning & execution in a modern platform that sits at the very heart of your business ecosystem. Cascade is the only platform which went back to the drawing board (our laptops) to build a strategy execution platform that blends the management of outcomes, actions and measures - enabling teams to execute together, grow and do the best work of their lives.

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2019

Making a global impact

By solving these issues, we quickly realized we could help thousands of organizations around the world. Meaning more teams could ideate and execute together, and more people could outperform and stay excited about work. We now help organistions across 60+ countries

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2020

The world continues to change

We learned with the pandemic that some things change forever… But some stay the same. Strategy, and your agility in adapting and executing is more important than ever. As businesses raced to evolve, Cascade became more and more a no-brainer.

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2021

Cascade is trusted by distributed teams from all over

Cascade is a global SaaS-integrated platform helping thousands of organizations in 100+ countries to run their businesses - from planning and departmental strategy, right through to tracking and execution of initiatives, team-performance and more. Our customers are redefining the world as we know it - from battling the AIDS epidemic to establishing a supply chain for COVID-19 vaccines, or building the world’s fastest Formula One car.

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Now

We’re officially chasing unicorn territory

We’re attacking one of the biggest unsolved problems in the world - accelerating organizational efficiency at scale with technology. Our oversubscribed pre-Series A (featuring some of the leading SaaS investors in Australia) proved that we’re onto something huge. Everyday our inboxes are filled with global talents who want to get onboard the rocket. Does that sound like you?

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Successful strategies thrive in Cascade.

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Rated 4.8 stars

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Rated 4.9 stars

Free for 14 days. No credit card required.

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There's no "I" in team or Cascade

As a global collective of passionate entrepreneurs, we love to build and solve real-world problems. Our self-driven team of 140+ spans 25+ nationalities - all unified by our vision, platform and a diverse culture that keeps us constantly learning and improving.

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Say G’Day, 안녕하세요, Hello

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Sydney

Suite 4.02, Level 4, 59 Goulburn St
Sydney NSW 2000, Australia

info@cascade.app

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Seoul

5F 504, SeoMoon, 32 Jandari-Ro
Mapo-Gu, Seoul, 121-893, S.Korea

info@cascade.app

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Portland

240 N Broadway, Suite 211
Portland, Oregon 97227

info@cascade.app

Resources to get you into a strategy mindset

Our blog is a great place to get some of the web's leading source material on strategy.

What is Stakeholder Theory? The Benefits of Applying it

Stakeholder Theory Overview Milton Friedman is one of the most famous economists of all time. He put forward a theory (among many others) that companies are ultimately beholden to just one...

Strategy vs Tactics: What's the Difference Between?

Confusing strategy with tactics is a dangerous mistake. You've almost definitely heard these two terms used in various business contexts over the years. Companies that mistake their tactics for their...

Strategy formulation: How to guide

What is strategy formulation? Strategy formulation is a process that outlines a measurable and concrete course of action to achieve certain strategic objectives or overcome specific challenges....