What brought us into the world kicking and screaming?

Ever sat in a room with a bunch of executives planning out ‘strategy’, knowing deep-down it’ll never progress beyond a few fancy PowerPoints (and if you’re lucky, some projects in Excel)? If you sighed with a begrudging yes, you’ll understand why we had to create Cascade.

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Raison d'être (reason for existing)

Do the right stuff, not just more stuff.

Excel, PowerPoint and all the ‘productivity’ tools out there don’t actually help you to succeed - they just help you to ‘do more stuff’. Increasingly distributed and cross-functional teams compound the issue. The combination of high workloads and a lack of focus not only fails to drive success - it also contributes to team burnout. By empowering your teams to align at scale with transparency around common goals, and clearly defined paths leading to effective execution, Cascade enables individuals and teams to do the right stuff, not just more stuff.

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2017

The year it all clicked

100% bootstrapped, with no sales teams and no marketing. How does a fledgling company from Sydney, Australia compete with global enterprise SaaS giants?

We stopped looking at what everyone else was building and focused on our vision for the future of work. Bottom-up meets top-down planning & execution in a modern platform that sits at the very heart of your business ecosystem. Cascade is the only platform which went back to the drawing board (our laptops) to build a strategy execution platform that blends the management of outcomes, actions and measures - enabling teams to execute together, grow and do the best work of their lives.

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2019

Making a global impact

By solving these issues, we quickly realized we could help thousands of organizations around the world. Meaning more teams could ideate and execute together, and more people could outperform and stay excited about work. We now help organistions across 60+ countries

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2020

The world continues to change

We learned with the pandemic that some things change forever… But some stay the same. Strategy, and your agility in adapting and executing is more important than ever. As businesses raced to evolve, Cascade became more and more a no-brainer.

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2021

Cascade is trusted by distributed teams from all over

Cascade is a global SaaS-integrated platform helping thousands of organizations in 100+ countries to run their businesses - from planning and departmental strategy, right through to tracking and execution of initiatives, team-performance and more. Our customers are redefining the world as we know it - from battling the AIDS epidemic to establishing a supply chain for COVID-19 vaccines, or building the world’s fastest Formula One car.

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Now

We’re officially chasing unicorn territory

We’re attacking one of the biggest unsolved problems in the world - accelerating organizational efficiency at scale with technology. Our oversubscribed pre-Series A (featuring some of the leading SaaS investors in Australia) proved that we’re onto something huge. Everyday our inboxes are filled with global talents who want to get onboard the rocket. Does that sound like you?

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There's no "I" in team or Cascade

As a global collective of passionate entrepreneurs, we love to build and solve real-world problems. Our self-driven team of 60+ spans 25+ nationalities - all unified by our vision, platform and a diverse culture that keeps us constantly learning and improving.

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Say G’Day, 안녕하세요, Hello

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Sydney

Suite 4.02, Level 4, 59 Goulburn St
Sydney NSW 2000, Australia

+61 2 8294 2000
info@cascade.app

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Seoul

5F 504, SeoMoon, 32 Jandari-Ro
Mapo-Gu, Seoul, 121-893, S.Korea

+82 1034 291 701
info@cascade.app

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Portland

6125 NE Cornell Rd, Suite 300
Hillsboro, Oregon 97124

info@cascade.app

Resources to get you into a strategy mindset

Our blog is a great place to get some of the web's leading source material on strategy.

How to build organizational alignment

Organizations that lead the market align everyone towards their  desired direction. Identifying your destination and developing your strategic plan to reach it is the easy part of strategy. Executing...

How to succeed as a marketing project manager

Marketing project managers are an uncanny mix between artists and scientists. They test hypotheses, conduct experiments, design world-class posters and obsess over which words to use. They measure...

The Hoshin Kanri Method Explained

The hoshin kanri is a method of planning a company-wide strategy that is easily distributed. It connects the long-term vision of top leadership with the projects implemented on the front line. The...