Free Template

SWOT Analysis Template

Our free simple SWOT analysis templates give you a starting point for your finished SWOT matrix. This SWOT analysis template excel file is a fast, easy-to-use project management tool ready to kickstart your team brainstorming sessions. Anyone can use them, from sole traders to small businesses to multinational enterprises.

  • Excel format with easy to use guide
  • SWOT Analysis and Matrix templates

Over 24,000 downloads this year alone!

Why you'll love this SWOT Analysis Template...

Clear Language

We hate business jargon. This SWOT Analysis Template is written in plain English with a limit on the jargon!

Easy to Use

Creating a SWOT Analysis can be hard. We've broken the process down into an easy to use template with instructions.


The template includes examples and actionable advice to help you get inspired as you create your SWOT Analysis.

Best Practice for SWOT Analysis

This process for creating a SWOT Analysis Template has been used by thousands of companies and is even taught at some of the world's leading universities.

We've used lots of Cascade's resources over the years and they've changed how we think about and execute strategy.
Nathan Gyanore
Senior VP

Ready to Analyze Your Business? Download Our SWOT Analysis Template Now!

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