Product & Engineering Strategy Template

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Product & Engineering Strategy Template

What is a Product & Engineering Strategy?

A product and engineering strategy is a plan that outlines the steps a product and engineering team should take to develop a product or service. It outlines the goals and objectives of the team, the expected outcomes and results, and the timeline for completion. A successful strategy will take into account user feedback and data analysis to ensure that the product or service meets customer expectations and needs.

What's included in this Product & Engineering Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Product & Engineering Strategy template for?

This template is designed to help product and engineering teams of all sizes and industries create a strategy for their product and engineering initiatives. It provides a framework for teams to define their focus areas, objectives, and achievable targets. Additionally, it outlines how to implement projects and use our Cascade Strategy Execution Platform to see faster results from their strategy.

1. Define clear examples of your focus areas

Focus areas are the major topics that you want to focus on in your product and engineering strategy. Examples of focus areas could include: improving product usability, enhancing security, increasing efficiency, or customer satisfaction. It is important to have clear and specific focus areas so that you can identify the objectives that fall under each one.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals you want to achieve within each focus area. They should be measurable and achievable, and should relate to the overall strategy of the product or engineering team. Examples of some objectives for the focus area of Improve Product Usability could be: Increase user engagement, and Reduce product complexity.

3. Set measurable targets (KPIs) to tackle the objective

KPIs (Key Performance Indicators) are the metrics that you use to measure the success of your objectives. Examples of KPIs could include: increasing daily active users, decreasing time to complete setup, or increasing two-factor authentication adoption rate. It is important to set realistic, achievable KPIs for each objective.

An example of a KPI for the focus area of Improve Product Usability could be: Increase daily active users from 300 to 500.

4. Implement related projects to achieve the KPIs

Projects are the actions or initiatives that you will take to achieve the KPIs. Examples of projects could include: introducing new features, simplifying user interfaces, or enhancing user data encryption. It is important to have clearly defined projects that can help you reach your targets.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is a powerful tool that can help you achieve your product and engineering strategy goals faster. It provides a unified platform to track progress, manage resources, and monitor KPIs in real-time. With this platform, you can quickly identify issues and opportunities, and make decisions to improve your strategy and execution.

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