Sustainable Marketing Strategy Template

Create a sustainable marketing plan to promote your brand in an authentic and responsible way.
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Sustainable Marketing Strategy Template

What is a Sustainable Marketing Strategy?

A sustainable marketing strategy is a plan of action that identifies the environmental and social initiatives that a brand can follow to promote their products and services in a responsible way. It helps to establish a long-term marketing plan that aligns with the company’s mission and values, and allows the brand to communicate its sustainability goals to customers in an authentic and transparent way.

What's included in this Sustainable Marketing Strategy template?

  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.

Who is the Sustainable Marketing Strategy template for?

This sustainable marketing strategy template is designed for marketing teams and professionals who want to create a sustainable marketing and communication plan that highlights the environmental and social benefits of their products and initiatives. The template provides guidance on defining focus areas, setting objectives, and implementing projects to achieve measurable targets.

1. Define clear examples of your focus areas

Focus areas are the broad topics that you’ll focus on in your strategy. These could be anything from increasing customer awareness of sustainability initiatives to reducing your carbon footprint or reducing plastic waste. It’s important to be specific and detailed when defining your focus areas, so that you can set measurable objectives for each area.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that you want to achieve within each focus area. These should be as specific as possible. Examples of some objectives for the focus area of Communicate sustainability initiatives could be: Increase customer awareness of sustainability, and Increase brand trust.

3. Set measurable targets (KPIs) to tackle the objective

KPIs (Key Performance Indicators) are metrics that you can use to measure the progress of your objectives. For example, under the “Increase customer awareness of sustainability initiatives” objective, a KPI could be to measure the increase in customer engagement. When setting KPIs, it’s important to include an initial value, target value, and unit of measurement.

4. Implement related projects to achieve the KPIs

Projects are the actions that you’ll need to take to achieve your KPIs. An example of a project related to Communicate sustainability initiatives could be: Launch social media campaign.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform helps you to create, track, and manage your strategy. With Cascade, you can easily create, track, and manage your objectives, KPIs, and projects in one place – making it easier to see the progress of your strategy and to adjust your focus areas and projects as needed.

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Sustainable Marketing Strategy Template
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