Key Use Cases:

• Operational Focus: Distilled a broad strategic vision into specific, trackable initiatives and success criteria for every division.
• Bidirectional Visibility: Provided Business Units with focused tactical dashboards while giving the Board a "single source of truth" for corporate-wide progress.
• ‍Administrative Efficiency: Automated monthly feedback loops and reporting, shifting the strategy team’s capacity from manual data entry to high-value strategic execution

The Challenge: Bridging the Gap Between Vision and Execution

Nesma United Industries (NUI) is an organization built on precision and scale. To drive long-term value and align with Saudi Vision 2030 targets, the company developed an ambitious 5-year strategy designed to maximize the growth and efficiency of its five major business units.

While the strategic roadmap was robust, NUI faced a common leadership hurdle: translating high-level corporate goals into daily operational reality. The strategy lived in static documents and spreadsheets, making it difficult to track dynamically across its five distinct divisions—Facility Management, Technical Services, Catering, Landscaping, and Spacemaker.

The team needed to move away from manual tracking and toward a single source of truth that provided visibility/transparency into what mattered most (ensuring sustainable implementation and strategic governance).

The Solution: A Strategic Command Center for Focus and Visibility

NUI turned to Cascade to digitize their strategy from end-to-end, focusing on three core pillars: operational focus, reporting transparency, and administrative efficiency.

1. Distilling Strategy into Action

Rather than managing a theoretical plan, NUI used Cascade to filter their 5-year strategy into its most critical operational elements. They established a clear hierarchy: one corporate plan for the C-Suite and five specific execution roadmaps for the Business Units (BUs). This ensured that every objective, initiative, and success criterion was visible, transparent, and actionable.

2. Empowering Business Units and Leadership

NUI leveraged Cascade’s reporting engine to create a dual-layered visibility system:

• For Business Units: Powerful dashboards help managers focus exclusively on their priority initiatives and track their specific KPIs without the noise of unrelated corporate data.
• For the Board: Leadership now has full visibility into how each individual BU is contributing to the overarching corporate objectives, ensuring total alignment from the field to the boardroom.

3. Prioritizing "Real Work" Over Administration

Before Cascade, gathering updates was a manual, time-consuming process that dominated the strategy team's schedule. By automating the feedback loop, NUI has expedited the monthly reporting cycle. This shift has returned valuable time to the team, allowing them to focus on high-impact work—such as analyzing performance trends and driving growth—rather than chasing down spreadsheet updates.

The Results: A Shift to Strategy-Led Performance

The transition has fundamentally changed NUI’s operating rhythm. Strategy is no longer an annual exercise; it is a living system that connects direction to results in real time.

• True Ownership: Transparency has fostered a cultural shift from supervision to ownership. Leaders are now directly responsible for their specific KPIs within the tool, driving accountability at every level.‍
• Data-Backed Governance: Reporting has transformed from a monthly administrative burden into a strategic asset. With structured, data-backed reports, the Board has increased confidence in the organization’s ability to meet its long-term growth and efficiency commitments.

Impact: Operationalizing the Future

NUI has successfully moved from firefighting to foresight. By operationalizing their strategy, they haven't just digitized a plan; they have installed an operating system for their future.

With increased governance and strategic agility, NUI is now positioned to maximize the potential of its diverse business units and contribute effectively to the Kingdom’s economic goals.