A Rebranding strategy is a comprehensive plan of action designed to overhaul and reposition a company's or organization's brand identity in order to better align with its current goals and objectives. It involves a complete transformation of the visual and verbal aspects of the brand, including its name, logo, tagline, messaging, and communication style.
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
This rebranding strategy template is for any organization looking to rebrand their business. It is designed for teams of all sizes and industries and provides a comprehensive basis for the planning and execution of the rebranding process.
When creating a rebranding strategy, the first step is to identify your focus areas. This could involve a brand narrative, positioning, or design. It is important to have a clear understanding of each of these focus areas and how they could affect the rebranding process.
Once you have identified your focus areas, it is important to think about the objectives that could fall under each of those areas. Objectives are the specific goals that you want to achieve as part of the rebranding process. These objectives should be measurable and achievable.
Examples of some objectives for the focus area of Brand Narrative could be: Establish a new brand narrative, and Increase brand visibility.
Once you have identified your objectives, it is important to set measurable targets (KPIs) to tackle each of those objectives. These KPIs should be specific and measurable, so that you can track your progress in achieving the objectives.
An example of a KPI for the focus area of Brand Narrative could be: Increase brand recognition.
Once you have set measurable targets, it is important to implement related projects to achieve those KPIs. Projects should be related to the objectives and KPIs and should be designed to help you reach your goals as quickly and efficiently as possible.
An example of a project related to Brand Narrative could be: Develop a new corporate narrative.
If you’re ready to accelerate your strategy and see faster results, consider using Cascade Strategy Execution Software. Unlike spreadsheets, Cascade provides a streamlined platform designed to help you create, track, and execute your strategy with ease. Sign-up for free or book a demo with one of our strategy experts to get started today!
