Partner Linkedin Article Request
This initiative allows partners to share original thought-leadership pieces with Cascade’s audience

What kind of articles we publish:
Articles should focus on strategy, business, planning, execution, leadership, operations, or performance. Content must be original, insight-driven, and educational — not promotional. We welcome case studies, practical frameworks, lessons learned, and expert perspectives relevant to senior leaders (C-Suite and decision makers who own strategy at the organizational level).

Here’s how it works:

- You submit an original article
- Cascade reviews, does light edits, and publishes it in the Articles section of our LinkedIn page
- Cascade will tag your organization and the article’s author
- Cascade may also promote the article in a LinkedIn post, depending on our social media calendar
- You commit to resharing the article once it’s live (from both your organization’s LinkedIn and the author’s LinkedIn profile)

Pre-requisite:
The article must follow Cascade’s Editorial Guidelines found here

Important:
Submitting does not guarantee publication. Cascade will review all submissions and may deny or return articles that do not meet our standards
Partner Details
Partner ID
Enter your Cascade Partner ID so we can track your submission
Your Linkedin URL
The LinkedIn company page we should tag when the article is published
Article submission
Provide the article details so we can review and prepare it for publishing
Proposed article title
Clear, engaging, and relevant to strategy, planning, execution, or leadership
Final article document
Submit as a Google Doc (with a shareable link set to “Anyone with the link can view”) or a Word file with editing enabled
Article length
Enter the total word count (recommended 600–1,000 words)
Short summary
This will be used in previews and social posts
(50–70 words)
Key takeaways
The main insights readers should remember
(3-5 bullet points)
Author details
We will tag the author and give proper credit
Author name and role
Author LinkedIn profile URL
The LinkedIn profile we should tag when publishing
Author short bio
This will be used in the editor’s note: “This article was written by…”
(50–70 words)
Visuals (optional)
Partners may submit visuals, but they must meet our design standards. We encourage images that explain or illustrate key points (such as diagrams, frameworks, or charts). We don’t use decorative stock images.
Images or graphics
A few simple pointers:
- Use clear, sharp images (not blurry or pixelated)
- Images should be at least 1200px wide so they display well on LinkedIn
- Keep the style neutral and professional. To stay closer to Cascade’s brand, we encourage tones of blue, purple, white, black, or gray
- Make sure visuals directly support the text (not just fill space)
Only submit images you own or have rights to use
Max file size 10MB.
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Confirmation
Please confirm the article meets Cascade’s requirements
Thank you! We will review your request and be in touch shortly.
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