Ideal Customer Profile (ICP)
Even though we believe that “Strategy is Everyone’s Business,” Cascade isn’t the right fit for every company. In this 5-minute video, Cascade CEO Charlie Newark-French breaks down our Ideal Customer Profile (ICP) – helping you focus your efforts where they’ll deliver the greatest impact.
Charlie explains the key traits of organizations that adopt and succeed with Cascade, so you can target smarter, qualify faster, and close more confidently.
Demand Generation Strategies
Generating qualified interest is the foundation of every successful sales motion. In this module, Anna shares her proven frameworks for creating demand that converts – from strategic campaigns to tactical outreach.
Discover how to build your pipeline with intention, leverage your network effectively, and align marketing and sales for consistent results.
Discovery & Qualification
Discovery is the heart of every great sale. In this session, Sam reveals the essential questions and methodologies that unlock your customer’s challenges – and position Cascade as the natural solution.
Learn how to ask better questions, identify real business pain, and gather the data that shapes a winning proposal.
Cascade Product Demonstration
A great demo doesn’t just showcase features – it tells a story. In this session, Tom demonstrates how to deliver a compelling, consultative Cascade presentation that connects with customer needs and drives conversion.
Pricing
Cascade List Pricing: Models, Numbers
Pricing isn’t just math – it’s messaging. In this detailed walkthrough, Danielle demystifies Cascade’s list pricing structure and helps you understand how to confidently quote customers based on value, not just volume.
Cascade Wholesale Pricing: Models & Numbers
Understanding your margin is essential to selling strategically. Tom M walks through Cascade’s wholesale pricing model – breaking down partner discounts, deal structures, and revenue-sharing mechanics to ensure profitability and transparency.
Sales Methodologies
Sales excellence comes from process and mindset. Jon-Marc unpacks the sales methodologies that consistently drive success for Cascade’s internal team – and how you can mirror them as a partner.
Lead Registration
Proper lead registration is essential to ensuring Cascade supports your deal at the right time – and protects your work from overlap or conflict. Anna explains how to register leads accurately and the benefits of doing it early.
Rules of Engagement
Proper lead registration is essential to ensuring Cascade supports your deal at the right time – and protects your work from overlap or conflict. Anna explains how to register leads accurately and the benefits of doing it early.
