Brand Partnership Strategy Template

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Brand Partnership Strategy Template

What is a Brand Partnership Strategy?

A brand partnership strategy is an action plan designed to foster relationships between two or more brands in order to create mutual business benefit. This strategy is often used for marketing or promotional purposes, such as joint promotions or leveraging each other’s reputations to strengthen brand visibility. Creating a brand partnership strategy can help brands identify, evaluate, and negotiate potential partnerships in a timely and efficient manner.

What's included in this Brand Partnership Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Brand Partnership Strategy template for?

The Brand Partnership Strategy template is designed to help marketing teams of all sizes and industries create a strategic plan to form partnerships with other brands. Whether you’re a small business looking to increase your reach or a large corporation looking to strengthen your reputation, this template provides a comprehensive framework to help you achieve your goals.

1. Define clear examples of your focus areas

A brand partnership strategy should begin by defining the focus area of the initiative. These focus areas are broad categories that will help you to organize the objectives and actions of your plan. Examples of focus areas may include Developing Brand Partnerships, Evaluating Partnership Opportunities, and Implementing Brand Partnerships.

2. Think about the objectives that could fall under that focus area

For each focus area, you should establish objectives that are specific, measurable, attainable, relevant, and timely. Your objectives should define what you hope to accomplish with each focus area and could include increasing brand visibility, strengthening brand reputation, or identifying relevant partner brands.

3. Set measurable targets (KPIs) to tackle the objective

To ensure that your objectives are being met, you should set measurable targets, or KPIs (Key Performance Indicators). These targets should be quantifiable and should include an initial measure, a target measure, and a unit. For example, if the objective is to increase brand visibility, the KPI might be to increase reach of joint promotions, with an initial measure of 0 people, a target measure of 1000 people, and the unit being ‘people’.

4. Implement related projects to achieve the KPIs

To achieve the KPIs, you should implement related projects, or actions. These actions should be specific and measurable and should be designed to help you reach your objectives. For example, if the KPI is to increase reach of joint promotions, the action might be to develop joint promotions with partner brands.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform can help you to develop, track, and optimize your brand partnership strategy. Cascade provides an easy-to-use platform to organize your focus areas, objectives, KPIs, and actions, allowing you to quickly create, track, and optimize your strategy. With Cascade, you can see faster results from your brand partnership strategy.

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Brand Partnership Strategy Template
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