Business Development Plan Template

Grow your business with a comprehensive business development plan. Create, plan, and track your strategic goals with ease!
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Business Development Plan Template

What is a Business Development Plan?

A business development plan outlines the strategy and goals for a business to achieve growth and success. It can help with the development of new products and services, customer acquisition, market expansion and other activities that drive a business forward. The plan will also include key performance indicators (KPIs) to track progress and help determine when changes need to be made.

What's included in this Business Development Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Business Development Plan template for?

This Business Development Plan template is designed to help business teams of all sizes and industries create a plan to grow and develop their business. It's an ideal tool for small businesses, startups, and entrepreneurs who need to develop and execute a strategy to achieve their goals.

1. Define clear examples of your focus areas

Focus areas are the broad topics that you'll be tackling with your business development plan. These may include generating new business opportunities, improving customer retention, and streamlining business processes. Think about what you want to achieve and what areas you should focus on in order to reach your goals.

2. Think about the objectives that could fall under that focus area

Objectives are the goals you want to achieve under each focus area. For example, under the focus area 'Generate New Business Opportunities' you may have the objective 'Increase Sales Lead Generation'. By breaking down a focus area into objectives, you'll be able to create a plan to reach your goals.

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are measurable targets that you can use to track your progress towards an objective. For example, under the objective 'Increase Sales Lead Generation' you may set a KPI to 'Increase number of leads generated'. By setting a KPI, you'll be able to track your progress and make any necessary adjustments to your strategy.

4. Implement related projects to achieve the KPIs

Projects are the specific actions you'll need to take in order to achieve your KPIs. For example, under the KPI 'Increase number of leads generated' you may implement a project to 'Launch marketing campaigns'. Projects are the building blocks of your plan and should help you achieve each KPI.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform helps business teams create, plan, and track their strategic goals. Cascade's easy-to-use interface makes it simple to create a business development plan and track progress towards your goals. With Cascade, you'll be able to see the results of your strategy faster and make data-driven decisions to ensure success.

Getting started with your
Business Development Plan Template
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Or import into an existing account