Business Development Strategy Template

Drive business growth with a tailored strategy for success. Create & manage your business development strategy today!
Or import into an existing account
Business Development Strategy Template

What Is A Business Development Strategy?

A business development strategy is an action plan a company takes to achieve growth and expansion. It involves identifying and seizing opportunities, cultivating relationships, and implementing initiatives to increase revenue, market share, and overall profitability.

At its core, a business development strategy focuses on exploring new markets and developing new products or services. It involves a proactive and systematic approach to gain a competitive advantage in the market or industry to position the business for long-term success.

Business development strategies can vary depending on the industry, target market, and company goals. They often involve conducting market research, identifying potential customers or markets, and establishing strategic alliances or partnerships. Additionally, these strategies may include activities such as sales and marketing initiatives, product development, mergers and acquisitions, and entering new geographic regions.

What Is A Business Development Plan Template?

A business development plan template is a pre-designed framework that serves as a roadmap for creating a strategic plan to drive business growth. It provides a structured format for organizations to define their objectives, analyze their current situation, identify opportunities, and outline the steps needed to achieve their business development goals.

What's Included In This Business Development Strategy Template?

  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.

Once you have set your template, you can also create up to two dashboards for real-time performance monitoring.

And yes - you get free access with no credit card required. ✅

Who Is This Business Development Strategy Template For?

This Business Development Strategy Template is for organizations of all sizes and industries that need to focus on business development for growth.

Whether you're a startup looking to gain traction, a small business aiming for expansion, or an established company seeking to innovate and stay ahead, this template will guide you in creating a comprehensive and effective growth strategy.

No matter the stage or size of your business, the Business Development Strategy template equips you with the tools, insights, and structure necessary to propel your growth, enhance your competitive advantage, and achieve your business objectives.

How To Use The Business Development Plan Template

Creating your Business Development Plan from scratch can be a heavy task. Our Business Development Strategy Template can help you streamline the planning process, so you can quickly get into the important part: the execution phase!

Just get into the template and follow these easy steps:

1. Define clear examples of your focus areas

The first step in creating a business development strategy is to define the focus areas. These are the areas of the business that need to be prioritized in order to achieve the desired results.

How to determine the right focus areas?

Defining the right focus areas is crucial for a successful business development strategy.

Here are some recommendations to help you identify and prioritize your focus areas effectively:

  1. Align business goals: Align your focus areas with your organization's overall goals and objectives. Ensure that your focus areas directly contribute to the larger strategic vision of the company, such as revenue growth, market expansion, or product diversification.
  2. Conduct a SWOT Analysis: Perform a thorough SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Leverage your strengths, address weaknesses, and capitalize on opportunities while mitigating threats.
  3. Analyze market trends & customer needs: Stay updated on market trends and customer preferences. Conduct market research to identify emerging opportunities and fulfill unmet customer needs. Align your focus areas with market trends and customer requirements to position your business for growth and differentiation.
  4. Identify your target audience: Define your ideal customer profile and target audience based on demographics, psychographics, and behavior. This enables you to focus resources and tailor marketing efforts to reach and engage the right customers.
  5. Consider the competitive landscape: Evaluate competitors and their strategies. Identify areas for gaining a competitive advantage or differentiating your offerings, such as pricing or marketing strategies. Look for market gaps to fill or areas to outperform competitors.
  6. Engage key stakeholders: Involve senior management, department heads, and key employees in defining focus areas. Seek input from relevant stakeholders to gain diverse perspectives and ensure a broader understanding of the organization's needs and priorities.

Examples of focus areas for your Business Development Plan

Consider the following options when defining your focus areas based on your organization's priorities:

  • Market Expansion: Expand into new markets or increase market share in existing ones by targeting specific regions, demographics, or industries.
  • Product Development: Develop new products or enhance existing ones to better meet customer needs and preferences.
  • Customer Acquisition: Focus on acquiring new customers through marketing campaigns, lead generation, or sales process improvements.
  • Customer Retention: Improve customer loyalty and retention rates by enhancing support, implementing loyalty programs, or other customer satisfaction initiatives.
  • Strategic Partnerships: Establish partnerships with other businesses to expand reach, access new markets, or leverage complementary resources.
  • Operational Efficiency: Streamline workflows, adopt new technologies, or implement cost-saving measures to improve operational processes.
  • Branding and Marketing: Build a strong brand presence and implement effective marketing strategies, such as enhancing brand identity, optimizing digital marketing efforts, or exploring new advertising channels.
  • Talent Acquisition and Development: Attract and retain top talent through recruitment strategies, employee training and development programs, or by improving company culture.
For our Business Development Strategy Template we've defined the following focus areas: Increase Market Share, Increase Revenue, and Improve Customer Retention. You can easily customize them to fit your organization's needs.

2. Think about the objectives that could fall under that focus area

Once you identified your focus areas, it's time to think about the objectives that could fall under each of them. Objectives are specific goals that are designed to help you achieve the desired results from each focus area.

Here are some examples of objectives in our Business Development Plan Template for each focus area:

Increase Market Share

  • Expand customer base
  • Increase brand awareness
  • Diversify offerings to capture new market segments

Increase Revenue

  • Increase Sales
  • Cut Costs
  • Implement cross-selling and upselling strategies

Enhance Operational Efficiency

  • Streamline internal processes and workflows
  • Improve resource utilization and allocation
  • Enhance operational scalability to support business growth

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are the metrics that help to measure progress towards the objectives.

Examples of KPIs related to the objectives in the focus area of Increase Market Share could be:

Objective: Expand customer base

  • KPI: Increase the number of new customers acquired through referrals by 20%

Objective: Increase brand awareness

  • KPI: Boost brand recognition by increasing social media followers by 25%

Objective: Diversify offerings to capture new market segments

  • KPI: Expand market reach by entering 3 new market segments

Setting measurable targets is crucial for tracking progress and evaluating the success of your strategic business development plan. Make sure that your targets are specific, measurable, attainable, relevant, and time-bound (SMART).

Regularly monitor and assess your KPIs to stay on track and make adjustments as necessary to drive success.

💡Pro Tip: To simplify tracking and ensure progress, break down your long-term goals into short-term milestones with specific target dates. This approach helps you stay on top of your expected progress.

4. Implement related projects to achieve the KPIs

Once the KPIs have been set, it's time to implement related projects to achieve them. Projects should be specific and actionable, and they should be designed to help you reach your desired outcomes.

Examples of projects could include:

Objective: Expand customer base

  • Project: Implement targeted lead generation campaigns through content marketing strategies.

Objective: Increase brand awareness

  • Project: Create a detailed marketing plan encompassing strategies across multiple channels.

Objective: Diversify offerings to capture new market segments

  • Project: Leverage customer feedback and market insights to identify new business opportunities.
💡Pro Tip: To promote accountability, make sure every KPI and project has an assigned owner that will be responsible for that initiative. You can also add collaborators, and share the plan amongst the business development team and team members from different business units to ensure everyone is aligned.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool designed to help organizations create and manage business development strategies. It provides an easy-to-use interface for creating strategies, setting measurable targets, and implementing related projects. With its powerful analytics tools, Cascade allows you to track and measure progress and see faster results from your strategy.

Here are some key features to ensure your business development strategy’s success:

  • Integrations: Seamlessly connect Cascade with your team's preferred tools, consolidating all your information in one place. Benefit from over 1,000 integrations, ranging from communication platforms like Slack and MS Teams to project management tools such as Jira.
  • Reports: Generate concise real-time snapshot reports, ideal for presenting large volumes of data in an easily understandable format. Create executive summary reports for your leadership team within minutes, providing them with the key insights they need.
  • Dashboards: Monitor and understand progress, using powerful data displayed with beautiful simplicity by building the perfect strategy dashboard powered by automated goal tracking. You can share these dashboards with anyone, both internally and externally, allowing for effective collaboration and transparency.
Example of a Dashboard in Cascade.

Related Templates

Getting started with your
Business Development Strategy Template
only takes 20 seconds.
Or import into an existing account