Business Development Strategy Template

Grow your business with a tailored strategy for success. Create & manage your business development strategy today!

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What is a Business Development Strategy?

A business development strategy is an organized effort to identify and target new opportunities to grow a business. It defines which markets to pursue, what products and services to offer, and how to best reach potential customers. It also sets goals and objectives, and outlines the resources and processes needed to achieve them.

What's included in this Business Development Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Business Development Strategy template for?

The Business Development Strategy Template is for organizations of all sizes and industries that need to focus on business development for growth. This template helps you to create a strategy that is tailored to your organization's needs and goals, and provides a plan for achieving those goals.

1. Define clear examples of your focus areas

The first step in creating a business development strategy is to define the focus areas. These are the areas of the business that need to be developed in order to achieve the desired results. Examples of focus areas could include increasing market share, increasing revenue, improving customer retention, etc.

2. Think about the objectives that could fall under that focus area

Once the focus areas have been identified, it's time to think about the objectives that could fall under each focus area. Objectives are specific goals that are designed to help you achieve the desired results from each focus area.

Examples of some objectives for the focus area of Increase Market Share could be: Expand Customer Base, and Increase Brand Awareness.

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are measurable targets that help to measure progress towards the objectives. They can be used to track goals, such as increasing market share or improving customer retention. KPIs should be measurable, achievable, and relevant to the objectives.

An example of a KPI for the focus area of Increase Market Share could be: Increase monthly leads from 500 to 2000.

4. Implement related projects to achieve the KPIs

Once the KPIs have been set, it's time to implement related projects to achieve them. Projects should be specific and actionable, and they should be designed to help you reach your desired outcomes. Examples of projects could include implementing a social media marketing campaign, or enhancing customer service.

An example of a project related to Increase Market Share could be: Increase target marketing.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool designed to help organizations create and manage business development strategies. It provides an easy-to-use interface for creating strategies, setting measurable targets, and implementing related projects. With its powerful analytics tools, Cascade allows you to track and measure progress and see faster results from your strategy.

Getting started with your Business Development Strategy Template only takes 20 seconds.

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