What is a Business Strategy?
A business strategy is a plan that outlines an organization's goals and the methods it will use to achieve them. It defines the long-term goals and objectives of an organization and the steps it will take to achieve them.
What's included in this Business Strategy Template?
- 3x Focus Areas
- 9x Objectives
- 9x Projects
- 18x KPIs
Who is this Business Strategy Template for?
This Business Strategy template is designed for leaders and teams from organizations of any size and industry. It provides a comprehensive framework for defining and achieving your organization's goals.
How is this Business Strategy Template relevant to your organization?
This Business Strategy template is relevant to your organization because it provides a clear and structured approach to defining and achieving your goals. It can help you prioritize your efforts, align your team, and measure your progress. By using this template, you can develop a comprehensive plan for success and ensure that your organization is moving in the right direction.
1. Define clear examples of your focus areas
A focus area is a particular viewpoint that groups certain requirements set out by an organization. A recommendation from the Cascade team would be to create 4-5 key focus area which you feel are most important to address when creating your Business Strategy. The next step would be to ask yourself: Why is this focus area important to me? What is the benefit of focusing on this viewpoint from a customer's perspective? And, of course, What is the monetary benefit of investing in such a focus area? This process is useful in identifying the key area which needs prioritization which in turn can become focus areas of the strategy.
For example, the focus areas in this Business Strategy Template are: Marketing; Operations; and Human Resources.
2. Think about the objectives that could fall under that focus area
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example objective that could fall under the focus area of Marketing could be: Increase brand awareness.
3. Set yourself measurable targets (KPIs) to tackle the objective
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI in this Business Strategy Template associated to the objective Increase brand awareness could be: Grow number of social media followers to 2,000.
4. Implement related projects to achieve the set KPIs
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
A project example for the objective Increase brand awareness could be: Implement a social media campaign.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.
Use this Business Strategy Template and launch your strategy in Cascade; it's $0 forever.