Commercial Strategy Template

What is a Commercial Strategy?

A commercial strategy is a comprehensive plan that outlines an organization's objectives, actions, and measures for improving profits and maximizing customer value. It is designed to guide and motivate the commercial team to achieve their goals, while also helping to track progress and measure success. It should be customized to fit the individual needs of the business, and should be updated and monitored regularly.

What's included in this Commercial Strategy template?

3 focus areas
6 objectives
6 projects
6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.

Who is the Commercial Strategy template for?

This commercial strategy template is designed to help business leaders and executives create a comprehensive plan to achieve their desired commercial objectives. It provides an organized structure for outlining focus areas, objectives, and actionable projects, as well as measurable targets (KPIs) to track progress and measure success. This template can be used by businesses of all sizes and industries.

1. Define clear examples of your focus areas

Focus areas are the broad categories that the commercial strategy will focus on. Examples of focus areas could include increasing profitability, improving customer service, or enhancing employee performance. The focus areas should be specific and measurable, so that objectives and projects can be clearly defined and tracked.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that the commercial strategy will aim to achieve. Objectives should be related to the focus area and should be measurable, so that progress can be tracked.

Examples of some objectives for the focus area of Increase Profitability could be: Increase customer satisfaction, and Increase sales.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are measurable targets that the commercial strategy will aim to achieve. These should be related to the objectives, and should be specific and measurable.

An example of a KPI for the focus area of Increase Profitability could be: Decrease customer complaints from 15/week to 10/week.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the steps that the commercial team will take to achieve the objectives and KPIs. These should be specific and measurable, and should include a timeline of completion.

Examples of projects could include: Improving product quality; or Developing marketing campaigns.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is an easy-to-use platform that helps businesses measure, monitor, and manage their commercial strategy. By utilizing Cascade's tools and features, businesses can track their progress and measure success in real-time, allowing them to make more informed decisions and achieve faster results.