What is a Communication Rollout Plan?
A communication rollout plan is a strategic plan to strategically roll out communication campaigns, initiatives, and activities. It outlines the who, what, when, why, and how of the communication activities you plan to complete. A communication rollout plan can help you stay organized and on track with your communication goals.
What's included in this Communication Rollout Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Communication Rollout Plan template for?
This communication rollout plan template is for anyone in a communication role that needs to create a plan to roll out communication campaigns or initiatives. This template helps you get organized and on track to ensure that your communication initiatives are successful and effective.
1. Define clear examples of your focus areas
Focus areas are the broad topics that you want to communicate about. Before you start planning your communication activities, it’s important to define what topics you want to communicate about and how you want to communicate about them. This will give you a clear and organized structure for your communication rollout plan.
Examples of strategic focus areas that could fall under a Communication Rollout Plan could be: Improve Digital Communication, Strengthening Internal Communication, and Improve Customer Service.
2. Think about the objectives that could fall under that focus area
Objectives are the specific goals or results you want to achieve within a focus area. Once you have identified the focus areas you want to communicate about, think about the objectives you want to achieve within those focus areas.
Examples of some objectives for the focus area of Improve Digital Communication could be: Increase Online Engagement, and Increase Website Traffic.
3. Set measurable targets (KPIs) to tackle the objective
KPIs, or key performance indicators, are the measurable targets you want to achieve to tackle your objectives. When setting KPIs, make sure they are specific, measurable, and achievable.
An example of a KPI for the focus area of Improve Digital Communication could be: Increase avg social media interactions from 2.4 to 3.2.
4. Implement related projects to achieve the KPIs
Projects, or actions, are the initiatives you need to do to achieve the KPIs. Projects can include activities like developing content, creating campaigns, or hosting events, depending on the focus area. When creating projects, make sure they are achievable and realistic, and assign deadlines to each task.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
The Cascade Strategy Execution Platform is a powerful tool that helps you track the progress of your strategic plan. With Cascade, you can easily track KPIs and projects to ensure that your communication initiatives are successful and effective. Cascade is the perfect tool for communication teams to ensure their strategies are executed quickly and efficiently.