What is a Communications Management Plan?
A communications management plan outlines how an organization will communicate with its stakeholders in order to reach its objectives. It includes the strategies, processes, and tactics that will be used to develop, send, and receive messages to and from stakeholders. It also defines the roles and responsibilities of team members, and outlines the resources required to implement the plan.
What's included in this Communications Management Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Communications Management Plan template for?
This Communications Management Plan template is for project managers, team leads, and communication specialists in all industries who are looking to establish a plan for communicating with stakeholders. It will help you set measurable goals, create actionable projects, and track progress in a timely manner.
1. Define clear examples of your focus areas
When creating a Communications Management Plan, it’s important to identify clear focus areas. These are the areas of communication that the plan will focus on. Examples of strategic focus areas that could fall under a Communications Management Plan could be: Improve stakeholder engagement, Strengthen Internal Communication, and Enhance customer relations.
2. Think about the objectives that could fall under that focus area
Once you have identified your focus areas, you can think about the objectives that could fall under each one. Objectives are specific goals that must be achieved in order to reach the focus area’s larger goal.
Examples of some objectives for the focus area of Improve stakeholder engagement could be: Increase stakeholder communication satisfaction, and Increase stakeholder satisfaction with communication.
3. Set measurable targets (KPIs) to tackle the objective
Once you have identified your objectives, you’ll need to set measurable targets, also known as Key Performance Indicators (KPIs). These are measurable values that will help you track progress towards achieving the objective.
An example of a KPI for the focus area of Improve stakeholder engagement could be: Increase timely response rate from 50% to 90%.
4. Implement related projects to achieve the KPIs
To achieve the KPIs, you’ll need to implement related projects. Projects are actionable initiatives that must be completed in order to reach the KPIs. Examples include increasing timely response rate, increasing average satisfaction score, and increasing team collaboration.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade is a powerful strategy execution platform that helps you easily create, execute, and measure your strategic plans. With Cascade, you can quickly identify goals, set measurable targets, create actionable projects, and track progress in a timely manner.