Demand Generation Strategy Template

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Demand Generation Strategy Template

What is a Demand Generation Strategy?

A demand generation strategy is a plan created by marketing teams to increase the demand for their product or service. It typically involves identifying target audiences and developing strategies to reach them, increasing conversion rates, and building customer loyalty. The end goal is to increase sales and revenue.

What's included in this Demand Generation Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Demand Generation Strategy template for?

This demand generation strategy template is designed for marketing teams of all sizes and industries to create a comprehensive strategy that will help them to generate more demand for their product or service. It can be adapted to fit any type of marketing goal or strategy.

1. Define clear examples of your focus areas

Focus areas are the broad topics or goals that you want to focus on when developing your demand generation strategy. Examples of focus areas could include increasing sales revenue, generating leads, and improving customer retention. Each focus area should have clear objectives, measurable targets (KPIs), and projects (actions) to achieve those targets.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals or outcomes that you want to achieve for each focus area. Objectives should be specific, measurable, achievable, relevant and time-bound (SMART). For example, an objective for increasing sales revenue could be to “Increase reach of target audience”, while the objective for generating leads could be “Increase lead volume”.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are measurable targets that you set for each objective. They should be specific, measurable, achievable, and time-bound. For example, a KPI for the objective “Increase reach of target audience” could be to “Increase reach from 10,000 to 50,000 people”. KPIs help to track progress and measure the effectiveness of your strategy.

4. Implement related projects to achieve the KPIs

Projects, or actions, are the activities that need to be completed in order to achieve the KPIs set for each objective. For example, if the objective is “Increase conversion rate”, then a related project could be “Optimize landing page”. Projects should be specific, achievable, relevant and time-bound.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a comprehensive software solution that helps organisations to plan, track and measure the success of their demand generation strategies. It allows you to plan and track objectives, set KPIs, assign projects and resources, and measure the results of your strategy in real-time.

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Demand Generation Strategy Template
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