Ecommerce Strategy Plan Template

Create a successful ecommerce strategy with our easy to use template. Maximize your online sales with measurable goals and actionable projects.
Or import into an existing account
Ecommerce Strategy Plan Template

What is an Ecommerce Strategy Plan?

An ecommerce strategy plan outlines the actions that a business needs to take in order to maximize their online sales. It should include a clear vision for success, detailed objectives, measurable goals and key performance indicators (KPIs), and actionable projects to achieve those goals. It should also include a plan for monitoring the progress of the plan and the performance of the business.

What's included in this Ecommerce Strategy Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Ecommerce Strategy Plan template for?

The Ecommerce Strategy Plan template is a great tool for marketing and sales leaders, managers and teams of all sizes and industries. It helps to create a plan to manage their ecommerce strategy in a structured and organized way. The template helps to identify objectives, set measurable goals, and devise actionable projects that can be implemented to achieve those goals.

1. Define clear examples of your focus areas

Focus areas are the broad areas that you want to focus on for your ecommerce strategy. Examples of focus areas could include increasing customer acquisition, increasing customer retention, or increasing average order value. Each focus area should have its own set of objectives, KPIs, and projects.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that you want to achieve within each focus area. Objectives should be specific and measurable. Examples of objectives could include increasing organic traffic, increasing customer loyalty, or increasing email open rates.

3. Set measurable targets (KPIs) to tackle the objective

KPIs (key performance indicators) are the specific metrics that you will use to measure the success of your strategy. They should be linked with each objective and should include both an initial and target value and unit. Examples of KPIs could include increasing average position from 15 to 10, increasing clicks from 500 to 1000, or increasing open rate from 10% to 20%.

4. Implement related projects to achieve the KPIs

Projects (actions) are the steps that you will take in order to achieve your objectives and KPIs. Examples of projects could include increasing SEO ranking, increasing PPC spend, introducing loyalty programs, or introducing bundle items.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is the ultimate strategy execution platform that helps teams to create, execute, and measure their strategies. With Cascade, teams can easily see the progress of their strategies and quickly identify areas of improvement.

Getting started with your
Ecommerce Strategy Plan Template
only takes 20 seconds.
Or import into an existing account