Email Campaigns Strategy Template

Plan and improve your email campaigns with this comprehensive strategy template! Get the insights you need to increase open rate, click-through rate and more.
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Email Campaigns Strategy Template

What is an Email Campaigns Strategy?

An email campaigns strategy is a plan of action that outlines the objectives, actions, and measures an organization should take in order to achieve their desired results from their email marketing efforts. It is a way for marketers and sales teams to plan, execute, and track email campaigns in order to maximize their success.

What's included in this Email Campaigns Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Email Campaigns Strategy template for?

The Email Campaigns Strategy Template is designed to help marketers, sales teams, and other professionals from all industries create a comprehensive plan for their email campaigns. This template provides guidance on how to define focus areas, set objectives, set measurable targets (KPIs), implement related projects, and track progress.

1. Define clear examples of your focus areas

Focus areas are the broad topics that your strategy needs to address in order to achieve your desired outcomes. Examples of focus areas could include optimizing existing campaigns, automating email campaigns, or analyzing email campaigns. It is important to define your focus areas in order to ensure that you are targeting the right areas to maximize the success of your email campaigns.

2. Think about the objectives that could fall under that focus area

Objectives are the goals that you want to achieve within each focus area. For example, if your focus area is optimizing email campaigns, your objectives could include increasing open rate and increasing click-through rate. Once you have identified your objectives, you can set measurable targets (KPIs) to help you achieve them.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are the measurable targets that you set in order to track progress towards your objectives. KPIs should include an initial value, a target value, and a unit of measurement. For example, if your objective is to increase open rate, your KPI could be “Increase open rate from 10% to 20%”, with the initial value being 10%, the target value being 20%, and the unit of measurement being “%”.

4. Implement related projects to achieve the KPIs

Projects (actions) are the specific initiatives that you need to undertake in order to achieve your KPIs. For example, if your KPI is to increase open rate, your project could be to A/B test subject lines. Projects should be related to the KPIs that they are intended to help you achieve.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a strategy execution platform that can help you track and measure progress on your email campaigns strategy. Cascade provides an intuitive dashboard to help you visualize progress, measure performance, and track results. Utilizing Cascade can help you see faster results from your strategy and stay on track to achieve your goals.

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Email Campaigns Strategy Template
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