Executive Business Plan Template

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Executive Business Plan Template

What is an Executive Business Plan?

An executive business plan is created by a business leader to guide the strategic direction of an organization. It outlines the objectives, actions, and measures that are necessary to reach the desired results. The plan also helps to ensure that all stakeholders are on the same page when it comes to the company's goals, and it serves as a reference point for making decisions in the future.

What's included in this Executive Business Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Executive Business Plan template for?

The Executive Business Plan template is for executives and business leaders who want to create a plan for their company's strategic direction. It allows them to clearly define their focus areas, objectives, and KPIs, and to implement related projects to achieve those goals. It helps to ensure that the company is on track to reach their desired results.

1. Define clear examples of your focus areas

Focus areas are the main goals that you want to achieve with your business plan. They should be broad, yet achievable, and should be tailored to your company's specific needs. Examples of strategic focus areas that could fall under a Executive Business Plan could be: Increase Sales, Improve Efficiency, and Increase Customer Satisfaction.

2. Think about the objectives that could fall under that focus area

Objectives are the steps that must be taken to reach the goal of each focus area. They should be measurable and achievable, and should be based on the needs of the company. Examples of some objectives for the focus area of Increase Sales could be: Expand Customer Base, and Increase Marketing Reach.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are the measurable targets that you need to set in order to track your progress towards achieving the objective. They should be based on the objectives, and should be realistic and achievable. For example, a KPI for the objective of expanding the customer base could be to increase return customers from 10% to 15%.

4. Implement related projects to achieve the KPIs

Projects are the actions that must be taken in order to achieve the KPIs. These should be specific, attainable, and tailored to the company's needs. For example, a project related to the KPI of increasing return customers could be to re-target existing customers.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a strategy execution platform that makes it easier to plan, execute and track your business strategy. It provides the tools you need to manage and monitor your goals, objectives, and projects, and to measure your progress over time. Cascade makes it easier to stay on track and to achieve your desired results faster.

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