What is a GTM Enablement Strategy?
A GTM (go-to-market) Enablement Strategy is a plan that helps organizations effectively launch and scale products or services in the market. It outlines the necessary actions and measures to drive sales and increase brand awareness.
What's included in this GTM Enablement Strategy Template?
- 3x Focus Areas
- 9x Objectives
- 9x Projects
- 18x KPIs
Who is this GTM Enablement Strategy Template for?
This GTM Enablement Strategy Template is for leaders and teams in organizations who are responsible for driving sales and increasing brand awareness.
How is this GTM Enablement Strategy Template relevant to your organization?
This GTM Enablement Strategy Template can be customized to fit the specific needs of your organization. It provides a comprehensive plan with clear objectives, actions, and measures to help you successfully launch and scale products or services in the market. By following this template, you can effectively drive sales, increase brand awareness, and achieve your business goals.
1. Define clear examples of your focus areas
A focus area is a particular viewpoint that groups certain requirements set out by an organization. A recommendation from the Cascade team would be to create 4-5 key focus area which you feel are most important to address when creating your GTM Enablement Strategy. The next step would be to ask yourself: Why is this focus area important to me? What is the benefit of focusing on this viewpoint from a customer's perspective? And, of course, What is the monetary benefit of investing in such a focus area? This process is useful in identifying the key area which needs prioritization which in turn can become focus areas of the strategy.
For example, the focus areas in this GTM Enablement Strategy Template are: Sales Training; Marketing Collateral; and Partnerships.
2. Think about the objectives that could fall under that focus area
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example objective that could fall under the focus area of Sales Training could be: Improve sales team's product knowledge.
3. Set yourself measurable targets (KPIs) to tackle the objective
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI in this GTM Enablement Strategy Template associated to the objective Improve sales team's product knowledge could be: Increase in product knowledge test scores by 25%.
4. Implement related projects to achieve the set KPIs
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
A project example for the objective Improve sales team's product knowledge could be: Conduct monthly product training sessions.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.
Use this GTM Enablement Strategy Template and launch your strategy in Cascade; it's $0 forever.