Market Growth Plan Template

Grow your market with this comprehensive strategy plan. Achieve success with measurable targets and projects.
Or import into an existing account
Market Growth Plan Template

What is a Market Growth Plan?

A market growth plan is a comprehensive strategy that outlines the steps a business needs to take in order to grow their market. It includes setting objectives, identifying focus areas, setting measurable targets (KPIs), and implementing projects to achieve those targets. The plan helps businesses increase their reach, customer base, satisfaction, product quality, sales, and profit margins.

What's included in this Market Growth Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Market Growth Plan template for?

The Market Growth Plan Template is for marketing teams of all sizes and industries. It provides a way for teams to create and implement a strategy for growing their markets. The template helps teams to easily define their focus areas, objectives, KPIs, and projects to ensure success in their market growth initiatives.

1. Define clear examples of your focus areas

A focus area is a broad topic that encompasses a set of objectives. Examples of focus areas may include increasing reach, increasing quality, or increasing revenue. It is important to define these focus areas clearly in order to create an effective market growth plan.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that need to be achieved to reach a focus area. Examples of objectives may include increasing awareness, expanding customer base, increasing customer satisfaction, increasing product quality, increasing sales, or increasing profit margin.

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are measurable targets that help to track progress towards achieving an objective. It is important to set realistic, yet challenging targets so that progress can be accurately measured. Examples of KPIs include website visits, number of participants, customer satisfaction score, number of defected products, and average order value.

4. Implement related projects to achieve the KPIs

Projects are the actions that need to be taken to achieve the KPIs. Examples of projects may include developing an advertising campaign, creating a loyalty program, holding customer feedback sessions, or increasing product testing.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is designed to help businesses create, implement, and track their market growth plans. It provides tools to help teams create strategies, set objectives, identify focus areas, set measurable targets, and implement projects. By utilizing Cascade, teams are able to see faster results from their market growth strategies.

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