A marketing plan outlines the marketing goals and strategies necessary to achieve them. It is used by organizations of all sizes, industries, and backgrounds to create a clear and actionable plan to reach their target audiences and achieve their marketing and business growth goals.
This marketing plan template is designed to provide marketing teams with an easy-to-use and comprehensive framework to create their own strategic marketing plan. This plan will help teams create an actionable plan for their organization that will help drive value and growth.
The first step in creating a marketing plan is to define your focus areas. Focus areas are the main areas of focus that your marketing strategy will tackle and should be specific and measurable. For example, your focus area could be 'Improve Digital Presence' or 'Strengthen Brand Image'.
Once you have identified your focus areas, you can start to think about the objectives that could fall under that focus area. Objectives are the measurable goals you want to achieve within the context of each focus area. Examples of some objectives for the focus area of Improve Digital Presence could be: Increase online visibility, and Increase social engagement.
Once you have identified your objectives, you can start to define measurable targets (KPIs) to tackle the objective. KPIs are the metrics that will help you measure the success of your objectives. For example, for the objective 'Increase online visibility', a KPI could be 'Increase monthly organic traffic'.
Once you have identified your KPIs, you can start to implement related projects to achieve the KPIs. Projects (or actions) are the activities, and campaigns that you will carry out to help you reach your objectives and KPIs. For example, for the KPI 'Increase monthly organic traffic', an action could be 'Improve SEO'.
The Cascade Strategy Execution Platform is the perfect tool to help you create and manage your marketing plan. With the Cascade platform, you can easily create and share your plan, track your progress, and optimize your strategy to ensure you reach your objectives and KPIs faster.