Messaging Strategy Template

Create a messaging strategy that gets results! Use this comprehensive template to ensure your external communications are effective & consistent.
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Messaging Strategy Template

What is a Messaging Strategy?

A messaging strategy is a plan to help you build the right narrative for your brand, and ensure that everyone is aligned and that the right messages are being sent to the right audiences. It should be flexible, as messaging needs can change quickly. A messaging strategy should also be designed to be consistent across all channels.

What's included in this Messaging Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Messaging Strategy template for?

This messaging strategy template is designed for marketing and communications teams of all sizes and industries. It will help them create an effective messaging strategy to ensure that their external communications are aligned and properly delivered. This template will help teams to build a strategy for defining their focus areas, setting measurable targets, implementing projects, and achieving their KPIs.

1. Define clear examples of your focus areas

Focus areas are the main topics or areas of interest that you want to focus on in your messaging strategy. Examples could include developing messaging strategy, monitoring and evaluating customer experience, or strengthening brand identity. When defining your focus areas, make sure your messaging strategy is aligned with your overall business goals and objectives.

2. Think about the objectives that could fall under that focus area

When defining objectives, think about what you want to achieve with each focus area. Objectives should be SMART (specific, measurable, achievable, relevant, and time-bound). 

Examples of some objectives for the focus area of Develop messaging strategy could be: Create engaging content, and Reach target audience.

3. Set measurable targets (KPIs) to tackle the objective

KPIs are measurable targets you set to help you track the progress of your objectives. For each KPI you set, you should define an initial value, a target value, and a unit. For example, for the objective to create engaging content, a KPI could be to increase impressions, with an initial value of 1000 and a target value of 10000. There is no unit for this KPI.

4. Implement related projects to achieve the KPIs

Projects are the actions you will take to achieve the KPIs you have set. For example, if your objective is to reach target audiences, you can identify your target demographic. This could be a project you implement to achieve your KPI of increasing engagement.

An example of a project related to Develop messaging strategy could be: Develop content calendar.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a tool designed to help teams run their strategies more effectively. It helps teams to create, plan, and track their objectives and projects. It also provides insights and reports to help teams see faster results from their strategy.

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