What is a Positioning Strategy?
A positioning strategy is a plan to create a unique identity for a business, product, or service. It involves researching the target market, defining the attributes and benefits of the product or service, and creating a plan for how to communicate those attributes and benefits to customers. It also involves developing a plan to differentiate the business from other competitors in the marketplace.
What's included in this Positioning Strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Positioning Strategy template for?
The Positioning Strategy template is designed to help marketing teams of all sizes and industries create an effective strategy to position their product or service. It provides the framework to define focus areas, set measurable targets (KPIs) to tackle objectives, and develop projects to achieve those KPIs. This template enables teams to create a strategy that is tailored to their specific needs and goals.
1. Define clear examples of your focus areas
Focus areas are the overarching goals for your positioning strategy. They are the big-picture objectives that you are trying to achieve. Examples of focus areas could include increasing brand awareness, generating more leads, or increasing customer retention.
2. Think about the objectives that could fall under that focus area
Objectives are the specific tasks or goals that need to be accomplished in order to achieve the focus area. For example, if the focus area is increasing brand awareness, an objective could be to increase organic reach.
3. Set measurable targets (KPIs) to tackle the objective
A Key Performance Indicator (KPI) is a measurable target that you can use to track the success of your objectives. When setting your KPIs, it's important to be specific and make sure they are measurable. For example, if your objective is to increase organic reach, you can set a KPI of increasing followers from 10k to 20k.
4. Implement related projects to achieve the KPIs
Projects (or actions) are the initiatives that need to be completed in order to achieve the KPIs. For example, if your KPI is to increase followers from 10k to 20k, one of the projects could be to double the reach on social media.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
The Cascade Strategy Execution Platform is a powerful tool that helps organizations create, execute, and measure their strategies. It enables teams to easily track their progress and measure the success of their objectives, so they can quickly make changes to their strategy and see faster results.