Pre-Launch Marketing Plan Template

Create a buzz and launch your product with this comprehensive pre-launch marketing plan template!
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Pre-Launch Marketing Plan Template

What is a Pre-Launch Marketing Plan?

A pre-launch marketing plan is an organized approach to building anticipation and generating buzz for a product or service prior to its official launch. It typically involves a combination of activities and strategies that work to increase awareness and interest in the product, and can include press releases, influencer outreach, social media campaigns, and advertisement creation. A pre-launch plan should be tailored to the product or service’s target market, and should highlight the product’s unique selling points and features.

What's included in this Pre-Launch Marketing Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Pre-Launch Marketing Plan template for?

This pre-launch marketing plan template is designed to help marketing teams in any industry create an effective and organized plan to pre-launch their product or service. The template provides a comprehensive outline of the steps that need to be taken to create a successful pre-launch marketing plan and includes a focus area, objectives, measurable targets (KPIs), projects (actions), and a Cascade Strategy Execution Platform to help teams see faster results from their strategy.

1. Define clear examples of your focus areas

The focus area of the pre-launch marketing plan is the overall goal of the plan and should be tailored to the product or service’s target market. Examples of strategic focus areas that could fall under a Pre-Launch Marketing Plan could be: Pre-Launch Marketing, Community Engagement, and User Testing.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals or tasks that need to be completed in order to achieve the plan’s focus area. Each focus area should have several objectives that work together to achieve the main goal. Examples of some objectives for the focus area of Pre-Launch Marketing could be: Generate Buzz, and Create Awareness.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or key performance indicators, are the metrics used to measure the success of the objectives. For example, under the objective of generating buzz, a KPI could be the number of press articles. KPIs should be measurable, attainable, and relevant to the objective.

4. Implement related projects to achieve the KPIs

Projects, also known as actions, are the initiatives that need to be completed to achieve the KPIs. For example, to achieve the KPI of an increase in press articles, a project could be to create press releases and build relationships with influencers. Projects should be tailored to the product or service’s target market.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a strategy execution platform that makes it easy to track, measure, and execute your strategy. With Cascade, you can set objectives, create projects and KPIs, and track the progress of the plan in real-time. Cascade allows teams to see faster results from their strategy and ensure your strategic goals are achieved.

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