Product Rollout Plan Template

Launch new products faster and smarter with this comprehensive Product Rollout Plan Template.
Or import into an existing account
Product Rollout Plan Template

What is a Product Rollout Plan?

A product rollout plan is a strategic plan to guide the introduction of a new product or service into the market. It outlines the overall vision, goals and objectives, as well as the steps needed to execute the plan. It should also outline the target audience, potential risks, and strategies to mitigate those risks. The plan should include a timeline and a budget, and should be continuously updated as the product moves through the rollout stages.

What's included in this Product Rollout Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Product Rollout Plan template for?

This product rollout plan template is designed for product managers and teams in all industries who are looking to create a plan for rolling out new products. It is a comprehensive template that guides users through the process of defining their focus areas, objectives, key performance indicators (KPIs) and projects. Additionally, it provides a platform to track progress and measure success.

1. Define clear examples of your focus areas

Focus areas generally are broader topics that encompass objectives you are striving to achieve. Examples of focus areas can include market research, product launch, customer support, etc. The focus area should be a clear and concise definition of what you are looking to accomplish.

2. Think about the objectives that could fall under that focus area

Objectives are the measurable goals within each focus area that you would like to achieve. They should be specific, achievable, and measurable.

Examples of some objectives for the focus area of Market Research could be: Improved Customer Understanding, and Gather Competitive Information.

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are the metrics that help you track progress and measure success in achieving your objectives. It is important to set measurable targets for each KPI, such as numerical goals, timeframes, etc. These targets should be reasonable and attainable.

An example of a KPI for the focus area of Market Research could be: Increase customer survey response rate.

4. Implement related projects to achieve the KPIs

Projects are the steps required to achieve the KPIs set within the objectives. It is important to think through the necessary steps and create an action plan to ensure success. This includes deadlines and resources needed.

An example of a project related to Market Research could be: Conduct Surveys.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade’s Strategy Execution Platform helps you to quickly and accurately create, execute, and track progress against your strategy. Cascade’s easy-to-use platform provides a single source of truth for all of your objectives, KPIs, and projects, and helps you to quickly identify and address any roadblocks. With Cascade, you can be sure that your strategy is on track and that you are seeing faster results.

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