What value can you get from Red Bull's strategy?
Red Bull has grown from a simple energy drink manufacturer to one of the most recognized brands in the world. It has become synonymous with sports, extreme performance, and victory.
They accomplished this by having one of the most successful marketing strategies. In fact, we could say Red Bull is the extreme athlete of marketing, literally and figuratively.
What's included in the Red Bull strategy template?
- 4x Red Bull Focus Areas
- 5x Red Bull Objectives
- 8x Red Bull Projects
- 10x Red Bull KPIs
Who is the Red Bull strategy template for?
This template is ideal for marketing, leadership and operation teams working within the FMCG industry that are seeking new ideas and inspiration from market leaders to inspire their own strategic success.
How is the Red Bull strategy template relevant to your organization?
This template provides you with relevant insights from Red Bull - a leader in the FMCG space - to rethink your strategic approach based on one of the most famous strategies. Whilst you can look into Red Bull's Focus Areas, Objectives, Projects, and KPIs, you have the ability to change and manipulate this information to suit your needs.
1. Define clear examples of your focus areas
Focus areas are broad categories used to group problems or challenging areas within your organization. Creating focus areas helps guide your organization on what areas are a priority to work towards.
An example of a focus area within the Red Bull strategy template is: Media.
2. Think about the objectives that could fall under that focus area
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example of an objective within the focus area 'Media' within the Red Bull strategy template is: Grow our digital presence.
3. Set measurable targets (KPIs) to tackle the objective
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI for the objective ‘Grow our digital presence’ in the Red Bull strategy template is: Cover 40+ beyond the ordinary stories around sports, music, and lifestyle entertainment.
4. Implement related projects to achieve the KPIs
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
Some examples of projects within the Red Bull strategy template are: Ensure we have an active presence in every social-media our target audience uses, and Seek and approach athletes that plan for a major achievement.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.
Get inspired by the Red Bull strategy template and launch your strategy in Cascade; it’s $0 forever.