Retail sales strategy template

Achieve success in retail sales with our comprehensive strategy template! Streamline your plan and get results quickly.
Or import into an existing account
Retail sales strategy template

What is a Retail sales strategy?

A Retail sales strategy is a plan of action designed to increase sales revenue and profits in a retail business. It involves identifying the target market, developing marketing and promotion plans, setting pricing and discount strategies, and optimizing the in-store customer experience.

What's included in this Retail sales strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Retail sales strategy template for?

The retail sales strategy template is ideal for retail teams of all sizes and industries. It can help them create a structured plan to increase retail sales and reach their goals.

1. Define clear examples of your focus areas

Your focus areas are the main topics or areas of your business that you want to invest in and improve. Your focus areas may include increasing store traffic, increasing average transaction size, increasing customer retention, and increasing customer acquisition. For each of these focus areas, you need to set objectives and measurable targets to track progress.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals or targets that you want to reach under each focus area. For example, under the focus area of increasing store traffic, you may have an objective of increasing store visits by 10%. For each objective, you need to set measurable targets that can track progress towards achieving your goal.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or key performance indicators, are measurable targets that can be used to track progress towards achieving an objective. For example, if your objective is to increase store visits by 10%, then your KPI would be to increase store visits by 10% from your initial baseline. It’s important to set realistic targets that can be tracked and measured.

4. Implement related projects to achieve the KPIs

Projects are the actions or initiatives that you will take to achieve your KPIs. For example, if your KPI is to increase store visits by 10%, then you may need to launch marketing campaigns to reach more potential customers. It’s important to plan out the steps necessary to achieve your targets.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform helps teams create and execute their strategic plans. It provides tools to help teams define their focus areas, set measurable targets, and track progress towards their goals. With Cascade, teams can see faster results from their strategies and reach their goals more efficiently.

Getting started with your
Retail sales strategy template
only takes 20 seconds.
Or import into an existing account