What is a Sales Conversion Strategy Plan?
A sales conversion strategy plan outlines a company's tactics for converting leads into customers, increasing sales, and improving customer retention. It typically includes objectives, actions, and measurable targets (KPIs) for each focus area. The Sales Conversion Strategy Plan template provides a starting point for sales and marketing teams to build a comprehensive strategy plan.
What's included in this Sales Conversion Strategy Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Sales Conversion Strategy Plan template for?
The Sales conversion strategy plan template is designed for sales and marketing teams in any industry who are looking to develop a strategy plan that focuses on lead conversion, increasing sales, and improving customer retention. This template provides guidance on how to identify objectives, set measurable targets, and implement related projects to achieve success.
1. Define clear examples of your focus areas
A focus area is a broad area of interest that your sales and marketing teams are aiming to improve. Examples of strategic focus areas that could fall under a Sales conversion strategy plan template could be: Convert Leads to Customers, Increase Sales, and Improve Customer Retention.
2. Think about the objectives that could fall under that focus area
Objectives are specific goals that you would like to achieve under each focus area. These objectives should be SMART (specific, measurable, attainable, relevant, and time-bound). Examples of some objectives for the focus area of Convert Leads to Customers could be: Increase Lead Conversion Rate, and Reduce Lead Acquisition Cost.
3. Set measurable targets (KPIs) to tackle the objective
KPIs, or key performance indicators, are measurable targets used to evaluate progress towards an objective. KPIs should be specific, measurable, and realistic. An example of a KPI for the focus area of Convert Leads to Customers could be: Increase Conversion Rate from 10% to 25%.
4. Implement related projects to achieve the KPIs
Projects, or actions, are the steps that need to be taken in order to achieve the objectives. Projects should be specific, achievable, and related to the objectives. An example of a project related to Convert Leads to Customers could be: Implement Lead Nurturing Process.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade Strategy Execution Platform helps sales and marketing teams to create and manage their sales conversion strategy plan template. With Cascade, teams can easily identify objectives, set measurable targets, and implement related projects to achieve their goals faster and more efficiently.