What is a Simple Marketing Plan?
A simple marketing plan outlines the goals, strategies, and tactics that an organization or business can use to achieve their desired marketing objectives. It helps to create a structure for marketing teams to follow, ensuring that all aspects of the marketing strategy are considered and that the team is working towards one unified goal. It is especially useful in providing a roadmap for success, setting out the steps needed to achieve the desired outcome in a clear and concise way.
What's included in this Simple Marketing Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Simple Marketing Plan template for?
This simple marketing plan template is designed for marketing teams of all sizes, from small business owners to large corporations. It provides an easy-to-follow structure to create a comprehensive marketing strategy that is tailored to the organization’s needs. With this template, marketing teams can easily define their focus areas, set measurable targets (KPIs), implement related projects, and track their progress in one convenient platform.
1. Define clear examples of your focus areas
Focus areas are the broad topics that all of your marketing efforts should be aiming towards, such as increasing brand awareness, customer acquisition, and customer retention. Before you start creating your simple marketing plan, you need to define what your focus areas are so that you can set objectives and actions that are relevant to your marketing goals.
2. Think about the objectives that could fall under that focus area
Objectives are the specific goals that you want to achieve. When creating objectives, you should always make sure that they are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). This will help you to make sure that your objectives are realistic and achievable.
Examples of some objectives for the focus area of Increase Brand Awareness could be: Increase Social Media Engagement , and Increase website traffic.
3. Set measurable targets (KPIs) to tackle the objective
Targets, or Key Performance Indicators (KPIs), are the metrics that you will use to measure the success of your objectives. It is important to set targets that are measurable and realistic, as this will help you to track your progress and make sure that you are on track to meet your goals.
An example of a KPI for the focus area of Increase Brand Awareness could be: Increase avg likes per post by 10%.
4. Implement related projects to achieve the KPIs
Projects are the actionable steps that you will take to achieve the KPIs. These can be anything from launching a new product or service to creating a social media campaign. When creating projects, make sure that they are specific, measurable, and achievable.
An example of a project related to Increase Brand Awareness could be: Improve content quality and frequency.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade Strategy Execution Platform is the perfect tool for marketing teams to create and track their simple marketing plans. With Cascade, you can easily define your focus areas, create objectives and actions, and track your progress in one convenient platform. By utilizing Cascade, you can maximize the success of your simple marketing plan and ensure that you reach your goals faster.