Tactical Marketing Plan Template

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Tactical Marketing Plan Template

What is a Tactical Marketing Plan?

A tactical marketing plan is a detailed plan that outlines the specific actions and steps a team needs to take in order to achieve the desired goals of a marketing campaign. It breaks down the goals into actionable projects, with defined objectives and targets that can be measured and monitored. The tactical marketing plan should include details such as deliverables, timeline and budget.

What's included in this Tactical Marketing Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Tactical Marketing Plan template for?

The Tactical Marketing Plan template is designed for marketing teams and managers in various industries. It provides an easy-to-follow structure to develop a tactical marketing plan for a specific campaign or period. It includes comprehensive sections for focus areas, objectives, measurable targets, projects and more.

1. Define clear examples of your focus areas

Focus areas provide structure to your tactical marketing plan and should be aligned with your overall marketing strategy. They should be specific and achievable, and can include anything from increasing customer acquisition and retention, to driving revenue and enhancing customer experience.

2. Think about the objectives that could fall under that focus area

Objectives are the goals you want to achieve for each focus area. They should be specific and measurable, and should be achievable within the timeframe of your plan. Examples of some objectives for the focus area of Increase Customer Acquisition could be: Increase Social Media Presence, and Increase Website Traffic.

3. Set measurable targets (KPIs) to tackle the objective

Key performance indicators (KPIs) are measurable targets that provide insight into the success of your objectives. Examples of KPIs include website page views, average order value, customer retention rate, and more.

4. Implement related projects to achieve the KPIs

Projects, also known as actions, are the steps taken to achieve the KPIs. They should be specific, achievable and realistic, and should be completed within the timeline of your plan. An example of a project related to Increase Customer Acquisition could be: Increase Post Frequency.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool used to track the progress of your plan and ensure that your team is on the right track to achieve your objectives. With Cascade, you can quickly identify issues and implement corrective actions to ensure successful strategy execution.

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