What is a Tourism strategy?
A Tourism Strategy is a tactical plan implemented by organizations with the intention of developing and promoting their destination.
What's included in this Tourism strategy template?
- Tourism Vision Statement
- 4x Tourism Values
- 5x Tourism Focus Areas
- 12x Tourism Objectives
- 15x Tourism Projects
- 16x Tourism KPIs
Who is this Tourism strategy template for?
A Tourism strategy can be seen as a beneficial strategic tool for different members within the industry depending on whom the strategy is aimed at. For example, such a strategic plan can be used by the supply side of the tourism industry by agents, regional tourism managers, operational managers, distribution managers for imports and exports relating to tourist purchases. Additionally, individuals within tour guide agencies and tourism organizations i.e Emirates will also find such a template beneficial.
How is this Tourism strategy template relevant to your organization?
Such a template is essential in taking the necessary steps in creating long-term success and sustainable tourism around the focused destination.
1. Define clear examples of your focus areas
Focus areas may sound more complicated than they actually are, in essence, a focus area is vital in defining core values that need to be met and addressed by your organization.
Within this tourism strategy template, some focus areas could be (but not limited to): tourism infrastructure, trade, attractions, and marketing.
It might be important to have a look at some of our other templates and articles such as the digital marketing write up to see how your tourism strategy can take aspects of different areas to develop their destination promotion i.e. focus on digital marketing as a tourist marketing strategy.
2. Think about the objectives that could fall under that focus area
Objectives are the next steps that your organization will need to address as they directly relate to achieving the focus area chosen. A strategic objective can be seen as a performance goal that your company is trying to reach.
An example of some objectives that fall under the focus area of tourism infrastructure can be; promotion of a green circular economy in order to ensure sustainable economic growth and an increase in tourism activity fueling the number of jobs created in the local economy.
3. Set yourself measurable targets (KPIs) to tackle the objective
Whilst you will be setting objectives to track your progress in achieving your focus areas, it is important to have measurable targets set to achieve these objectives. these measurable targets are known as KPIs.
Examples of a KPI that can measure the objective 'Promotion of a green circular economy in order to ensure sustainable economic growth', can be % of tourism enterprises (accommodation, attractions, activities) participating in green tourism accreditation schemes.
To find some more examples of KPIs, Cascade has created an easy categorical list with our top 84 KPIs.
4. Implement related projects to achieve the KPIs
One of the last steps is to reach such KPIs, the best way to go around this is by creating projects as ways of carrying out tasks to achieve your measurable targets.
Examples of projects that can promotion of a green circular economy in order to ensure sustainable economic growth', can include but are not limited to: Creation of an agreed and monitored sustainable tourism and action plan, Track and monitor carbon footprint on a quarterly basis.
5. Utilize Cascade tools to track and visualize performance
Now what? Whilst setting out your goals, objectives, and targets and being able to actually track all this data is important, it's even more crucial to find a way to visualize this information. Cascade provides you with widgets on the dashboard under 'tracking' to assist in creating tables and goals that can easily be viewed in a graphical way. This makes it easy to see who is responsible for what goal as well as compare and track performance on the KPIs and Projects created in your tourism strategic plan.