Waitrose Strategy Template

Waitrose is a trusted name that grew from a small grocery store established in West London in 1904 to one of the largest retail brands.Waitrose stands apart from the competition with its unique business model. Get inspired by their strategy to build your own!

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What value can you get from Waitrose's strategy?

Waitrose's strategy is focused on providing high-quality products and excellent customer service. The company differentiates itself from other supermarkets through its commitment to sustainability and ethical sourcing, as well as its wide range of products and innovative offerings.

In terms of its business model, Waitrose operates a mix of owned and leased stores, as well as an online presence. The company also has a strong focus on collaboration and partnerships, both within the John Lewis Partnership and with external organizations. This allows Waitrose to offer unique and exclusive products, as well as access to a wider range of services and experiences for its customers.

What's included in the Waitrose strategy template?

  • 4x Waitrose Focus Areas
  • 11x Waitrose Objectives
  • 19x Waitrose Projects
  • 13x Waitrose KPIs

Who is the Waitrose strategy template for?

This template is ideal for multiple teams working within different industries - especially Retail and FMCG - that are seeking new ideas and inspiration from market leaders to inspire their own strategic success.

How is the Waitrose strategy template relevant to your organization?

Waitrose's strategy focuses on providing high-quality products, excellent customer service, and commitment to sustainability. This Waitrose strategy template is relevant to other organizations looking to differentiate themselves through product quality and sustainability, and can be achieved through effective supply chain management and partnerships. 

1. Define clear examples of your focus areas

Focus areas are broad categories used to group problems or challenging areas within your organization. Creating focus areas helps guide your organization on what areas are a priority to work towards.

An example of a focus area within the Waitrose strategy template is: Retail Customers Love.

2. Think about the objectives that could fall under that focus area

A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.

An example of an objective within the focus area 'Retail Customers Love' within the Waitrose strategy template is: Make our business, network and industry more ethical and sustainable.

3. Set measurable targets (KPIs) to tackle the objective

A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries. 

An example of a KPI for the objective ‘Make our business, network and industry more ethical and sustainable’ in the Waitrose strategy template is: Collect 500.000+ hard-to-recycle beauty products empties.

4. Implement related projects to achieve the KPIs

Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.

An examples of a project within the Waitrose strategy template is: Launch, alongside COP 26, a food waste awareness campaign to inspire customers to reduce food waste. 

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.

Get inspired by the Waitrose strategy template and launch your strategy in Cascade; it’s $0 forever.


Getting started with your Waitrose Strategy Template only takes 20 seconds.

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