min read

We raised $40M Series A to get strategy out of boardrooms

Article by 
Cascade Team
  —  Published 
November 3, 2022
June 7, 2023

2022 started with a major milestone for Cascade: we’ve raised $40M Series A, led by ex-Sequoia investor Mickey Arabelovic’s Telescope Partners and including Five V and Carthona from Australia.

This just proves that we’re on to something huge. The commitment from both investors and our customers reflects the need to significantly rethink how businesses approach strategy execution.

Because strategy is broken.

Time after time, it’s the same story. Businesses get the plan right but then fail in execution. In fact, 90% of strategies fail to be executed. The problem is a disconnect between the people devising the strategy and the people executing it.

A “perfect plan” is created in PowerPoint or Excel at the start of the year, and just a few months later, things change and the plan goes out of the window. Teams are left directionless, putting effort into the wrong things. They’re not achieving results even though most feel like they’re working harder than ever.


Cascade solves this.

Our mission is to bring positive change in strategy execution for all organizations. To be the place where strategies transform into action and visions become reality. To deliver a holistic strategy execution platform that empowers people and teams to dream bigger, see further and move faster - together.

Our approach turns the old way of doing strategy on its head by combining strategy, project management, KPIs and outcome tracking into a single platform that aligns teams on a global scale to deliver more tangible ROI.


Cascade’s impressive traction to date with global companies of different sizes and industry focuses speaks to the ubiquity of the problem they are solving,” said Mickey Arabelovic, Founder of Telescope Partners. “Strategy is hard to create and even harder to execute. Cascade’s focus on operationalizing strategic plans drives alignment and focus within organizations unlike any other solution in the market today. Bottom line, Cascade drives better outcomes for its customers. We are excited to partner with Cascade as they embark on this next stage of growth.”

We’re already helping 6,000+ teams in this transformational journey, providing clear direction and transparency ensuring every employee understands how their contribution makes an impact. Our customers come in all shapes and sizes and include AstraZeneca, American Express, Carhartt, Caterpillar and Toshiba.

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“As a complex organization, we cherish the ability to consolidate multiple operations plans into a single platform. Each team's leader is in charge of their own plan. This helps us to independently view the work of different teams under the same layout.” said Edson Guajardo, Senior Operations Manager for Cotemar.

And our vision is to make their GREAT visions become reality.

Our customers are already redefining the world as we know it - from rolling out the COVID-19 vaccine to building the world’s fastest Formula 1 car or battling on the frontline of the AIDS epidemic.

By 2025, we want to see Cascade grow and bring a positive change in strategy execution to millions of users around the world. We want to help millions of amazing visions become reality.


And we’re just getting started!

2021 was a big year for us:


In 2022 we’ll be expanding our reach to help even more teams in North America and Europe as well as evolving our product to serve customers better every day. We’ll continue working to #FreeStrategy from the old ways, the endless boardroom meetings and the confinements of static tools.

We believe in creating a world of opportunities where companies and economies grow. Where people create, innovate, and take deep meaning and satisfaction in their work. And where strategies are inclusive and available to everyone.

The only thing left to say is THANK YOU!

We want to thank our community, customers, investors and the Cascade team for their continued trust and support. Thank you for believing in our vision and being part of our transformational journey.

If you haven’t yet tried Cascade, Sign up for a free trial or Request a demo.

Here’s to a great 2022!


Tom Wright - CEO & Founder
Karim Zuhri - COO & GM

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