A communication rollout plan is a strategic plan to strategically roll out communication campaigns, initiatives, and activities. It outlines the who, what, when, why, and how of the communication activities you plan to complete. A communication rollout plan can help you stay organized and on track with your communication goals.
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
This communication rollout plan template is for anyone in a communication role that needs to create a plan to roll out communication campaigns or initiatives. This template helps you get organized and on track to ensure that your communication initiatives are successful and effective.
Focus areas are the broad topics that you want to communicate about. Before you start planning your communication activities, it’s important to define what topics you want to communicate about and how you want to communicate about them. This will give you a clear and organized structure for your communication rollout plan.
Examples of strategic focus areas that could fall under a Communication Rollout Plan could be: Improve Digital Communication, Strengthening Internal Communication, and Improve Customer Service.
Objectives are the specific goals or results you want to achieve within a focus area. Once you have identified the focus areas you want to communicate about, think about the objectives you want to achieve within those focus areas.
Examples of some objectives for the focus area of Improve Digital Communication could be: Increase Online Engagement, and Increase Website Traffic.
KPIs, or key performance indicators, are the measurable targets you want to achieve to tackle your objectives. When setting KPIs, make sure they are specific, measurable, and achievable.
An example of a KPI for the focus area of Improve Digital Communication could be: Increase avg social media interactions from 2.4 to 3.2.
Projects, or actions, are the initiatives you need to do to achieve the KPIs. Projects can include activities like developing content, creating campaigns, or hosting events, depending on the focus area. When creating projects, make sure they are achievable and realistic, and assign deadlines to each task.
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