A partner marketing plan outlines the strategy a business will take to establish and grow relationships with partners. It details the objectives, actions, and measurements that will be taken to increase partner acquisition, visibility, and retention. A well-crafted partner marketing plan will help a business build more successful partnerships, increase visibility, and ultimately, drive more revenue.
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
This partner marketing plan template is designed to help marketing and partnership teams of all industries to create a plan for marketing partnerships. This template provides a framework that can be tailored to any specific industry or business. It includes focus areas, objectives, actions, and measurements to help teams set clear goals, develop strategies, and track progress.
Focus areas are the primary goals or objectives that will be pursued to reach the desired outcome of the marketing plan. Examples of focus areas for a partner marketing plan could include increasing partner acquisition, increasing partner visibility, or increasing partner retention.
Objectives are the specific strategies or milestones that will be pursued to reach the focus areas. For example, under the focus area of increasing partner acquisition, objectives could include increasing the number of partners and increasing partner engagement.
KPIs, or key performance indicators, are measurable targets that are used to track progress towards objectives and focus areas. KPIs should be set in terms of an initial value, target value, unit, and measurement. For example, under the objective of increasing the number of partners, a KPI could be set to increase the number of partners by 10.
Projects, or actions, are the initiatives that need to be undertaken to reach the KPIs. For example, under the KPI of increasing the number of partners by 10, an action could be to launch a partnership campaign.
If you’re ready to accelerate your partner marketing strategy and see faster results, consider using Cascade Strategy Execution Software. Unlike traditional methods like spreadsheets, Cascade offers a centralized platform that enhances visibility and collaboration. This enables more effective tracking and execution of partnership strategies. Sign-up for free or book a demo with one of our strategy experts to explore how you can achieve better and faster outcomes through enhanced strategic management.
