A strategy map is a visual representation of an organization's strategic objectives and the relationships between them. It is typically used to help organizations identify, track, and measure their progress toward achieving their goals. By creating a strategy map, organizations can quickly and easily identify areas for improvement and focus their efforts on the most important objectives.
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
The Strategy Map template is designed for organizations of all sizes and industries. It enables organizations to create a visual representation of their strategic goals, objectives, and KPIs, and to establish relationships between these different strategic elements. This template is an ideal tool for organizations looking to gain a better understanding of their strategic goals and objectives, and to measure their progress in achieving them.
A focus area is the highest level of a strategic plan. It’s a broad area or goal that an organization is aiming to achieve. Examples of focus areas could include increasing customer loyalty, improving operational efficiency, and improving customer service. Defining clear focus areas allows an organization to identify and prioritize its objectives.
An objective is a specific measurable goal that contributes to an organization's overall focus area. Objectives must be actionable, measurable, and achievable. Examples of objectives for an organization looking to increase customer loyalty include expanding customer outreach, increasing customer satisfaction, and increasing customer retention.
A Key Performance Indicator (KPI) is a measurable target that helps to track progress towards achieving an objective. A KPI should be specific, measurable, and achievable. Examples of KPIs for an objective related to increasing customer satisfaction could include reducing manual process time from 5 hours to 2 hours, or decreasing response time from 2 days to 1 day.
A project (or action) is a set of activities that must be completed in order to achieve a KPI. Projects should be specific, measurable, and achievable. An example of a project related to increasing customer satisfaction could include to increase customer touchpoints.
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