What is an ABM Strategy?
Account-based marketing (ABM) is a strategic approach to marketing that focuses on creating relationships with specific high-value accounts. ABM strategies involve targeting, personalizing, and engaging with the key decision makers and influencers within those accounts. An ABM strategy template is a document that details the steps, objectives, and KPIs that you need to achieve in order to execute an ABM strategy successfully.
What's included in this ABM Strategy template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the ABM Strategy template for?
The ABM Strategy template is designed to help marketing teams of all sizes and industries create a plan for their account-based marketing strategy. It can be used as a guide to determine the steps and objectives that need to be taken in order to successfully execute an ABM strategy. The template can also be used to track progress and measure results.
1. Define clear examples of your focus areas
Your focus areas are the overarching goals you want to achieve through your ABM strategy. It is important to define clear, measurable objectives and goals for each focus area in order to track progress and measure success. Examples of focus areas could include increasing ROI, strengthening account relationships, and increasing lead acquisition.
2. Think about the objectives that could fall under that focus area
Objectives are the specific goals and activities that you want to achieve in order to reach your focus area's goals. It is important to define objectives that are measurable and achievable within a set timeframe. Examples of objectives could include increasing conversion rates, increasing engagement, and increasing account retention.
3. Set measurable targets (KPIs) to tackle the objective
KPIs are the metrics that you use to measure the success of your objectives. It is important to set measurable targets for each KPI in order to track progress and measure success. Examples of KPIs could include increasing conversion rates from 10% to 20%, increasing engagement rates from 5% to 10%, and increasing account retention rates from 80% to 95%.
4. Implement related projects to achieve the KPIs
Projects (actions) are the steps that you take in order to reach the objectives and KPIs. It is important to implement related projects that align with the objectives and KPIs in order to achieve success. Examples of projects could include refining target audience, utilizing personalized content, and optimizing lead scoring models.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
The Cascade Strategy Execution Platform helps marketing teams execute their ABM strategies. The platform allows teams to track progress, measure results, and visualize success. With the Cascade platform, teams can see faster results from their ABM strategies and optimize their strategies for success.