What value can you get from Airbnb's strategy?
Airbnb's strategy focuses on disrupting the hospitality industry by offering unique, personalized, and affordable travel experiences to customers. By adopting Airbnb's approach, organizations can create similar value for their customers and differentiate themselves from competitors. Airbnb's strategy emphasizes the importance of customer feedback, community building, and trust, which can help organizations build a loyal customer base and enhance their brand reputation.
What's included in the Airbnb strategy plan template?
- 3x Airbnb Focus Areas
- 6x Airbnb Objectives
- 6x Airbnb Projects
- 6x Airbnb KPIs
Who is the Airbnb strategy plan template for?
The Airbnb strategy plan template is for businesses in the hospitality industry, travel and tourism, and any organization that wants to learn from Airbnb's success in disrupting an established market. The template is also relevant to businesses that want to prioritize customer feedback, community building, and trust in their strategy planning process. The template is designed to be customizable to fit the specific needs and goals of each organization.
How is the Airbnb strategy template relevant to your organization?
The Airbnb strategy template can be relevant to any organization that wants to improve its strategy planning process, especially those in the hospitality industry or those that offer travel-related services. The template can help organizations understand how to disrupt established markets, create unique customer experiences, and build customer trust and loyalty. By adopting Airbnb's strategy, organizations can differentiate themselves from competitors and gain a competitive advantage. The template is also customizable to fit the specific needs and goals of each organization, making it a valuable resource for any business looking to improve its strategy planning process.
1. Define clear examples of your focus areas
Focus areas are broad categories used to group problems or challenging areas within your organization. Creating focus areas helps guide your organization on what areas are a priority to work towards.
The focus areas of Airbnb's strategy include: Host Acquisition and Retention, Guest Experience, and Expansion and Diversification.
2. Think about the objectives that could fall under that focus area
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example of an objective within the focus area 'Host Acquisition and Retention' within the Airbnb strategy template is: Increase the number of active hosts and improve their satisfaction.
3. Set measurable targets (KPIs) to tackle the objective
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI for the objective ‘Increase the number of active hosts and improve their satisfaction’ in the Airbnb strategy template is: Increase the number of new hosts by 20%..
4. Implement related projects to achieve the KPIs
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
An examples of a project within the Airbnb strategy template is: Launch a targeted marketing campaign to attract new hosts and offer incentives to current hosts.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.
Get inspired by the Airbnb strategy plan template and launch your strategy in Cascade; it’s $0 forever.