B2B SaaS Go-To-Market Strategy Template

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B2B SaaS Go-To-Market Strategy Template

What is a B2B SaaS Go-To-Market Strategy?

A B2B SaaS Go-To-Market Strategy is an organized approach to launching a software as a service product within a B2B market. It is designed to maximize the efficiency of a product launch by outlining the necessary steps and activities required to ensure successful implementation. This includes defining market objectives and goals, outlining target markets, and outlining the necessary actions, projects, and KPIs needed to reach those goals.

What's included in this B2B SaaS Go-To-Market Strategy template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the B2B SaaS Go-To-Market Strategy template for?

This template is specifically designed for sales, marketing, and product teams of technology or SaaS companies who need to create a comprehensive go-to-market strategy for their product. This template is designed to help teams create an organized, easy-to-follow strategy that will help them maximize the efficiency of their product launch.

1. Define clear examples of your focus areas

When creating a go-to-market strategy, it is important to define clear focus areas that align with your goals. Focus areas should be specific and achievable and should cover the key areas of your product launch. Examples of focus areas can include increasing user adoption, increasing user retention, and increasing leads and prospects.

2. Think about the objectives that could fall under that focus area

Once you've identified your focus areas, you need to think about the objectives that could fall under those focus areas. Objectives should be measurable and achievable and should be specific enough to help you track progress. Examples of objectives can include increasing lead generation, increasing lead conversion, and improving user experience.

3. Set measurable targets (KPIs) to tackle the objective

Once you have identified your objectives, you need to set measurable targets (KPIs) to help you track your progress. KPIs should be specific and measurable, and should include an initial value, a target value, and a unit of measurement. Examples of KPIs can include increasing lead generation by 20%, increasing lead conversion by 10%, and decreasing onboarding time by 40%.

4. Implement related projects to achieve the KPIs

Once you have set your KPIs, you need to implement related projects to achieve those KPIs. Projects should be actionable and achievable and should include specific steps that need to be taken to reach the desired outcomes. Examples of projects can include reaching out to target audiences, developing on-boarding tutorials, and developing in-app tutorials.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

The Cascade Strategy Execution Platform is a powerful tool that can help teams create, manage, and track their go-to-market strategies in real time. It is designed to help teams quickly and efficiently launch their product and maximize their results. With Cascade, teams can easily create and track KPIs, implement projects, and monitor progress towards their goals.

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B2B SaaS Go-To-Market Strategy Template
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