What is a Marketing Plan?
A marketing plan outlines the marketing initiatives that a business will undertake to reach their marketing objectives. It can be used to set the direction of a company’s marketing strategy and help ensure that all team members are on the same page. This template provides the "best marketing plan", built by our team of experts after working with +25,000 teams on their strategies.
What's included in this Best Marketing Plan template?
- 3 focus areas
- 6 objectives
- 6 projects
- 6 KPIs
Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.
Who is the Best Marketing Plan template for?
This template is ideal for marketing teams and managers in all industries who want to create a comprehensive marketing plan that aligns with their business objectives. It's designed to provide a comprehensive view of all marketing activities and can help organizations measure success and determine areas of improvement.
1. Define clear examples of your focus areas
Focus areas are the broad topics or areas that a business wants to focus on in order to achieve their marketing objectives. This best marketing plan will define clear examples of focus areas, such as increasing customer engagement, increasing sales, and increasing brand awareness.
2. Think about the objectives that could fall under that focus area
Objectives are the specific goals that a business wants to achieve within each focus area. Examples of some objectives for the focus area of Increase Customer Engagement could be: Increase customer retention , and Increase customer satisfaction .
3. Set measurable targets (KPIs) to tackle the objective
KPIs are Key Performance Indicators that are used to measure the success of objectives. For example, to measure success of the objective of increasing customer retention, a KPI could be “increase customer retention rate from 20% to 40%”. This KPI will help measure the success of the objective.
4. Implement related projects to achieve the KPIs
Projects (also known as actions) are the steps that need to be taken to achieve the KPIs. For example, to achieve the KPI of increasing customer retention rate, the project could be to “implement a loyalty program”.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Cascade Strategy Execution Platform helps businesses to track, measure, and manage their strategic plans. Cascade’s intuitive interface and powerful analytics make it easy to track progress and see faster results from your strategy.