BMW Strategy Template

BMW transformed from one of the first aviation engine manufacturers to one of the world’s largest premium automobile manufacturers and is still relevant 100 years later. Get inspired by their strategic success with our Template!

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What value can you get from BMW's strategy?

BMW (Bayerische Motoren Werke AG) is a German multinational corporation which produces luxury vehicles and motorcycles. The company was founded in 1916, and it has since grown to become one of the leading manufacturers of luxury vehicles in the world. BMW's strategy focuses on producing high-quality, innovative, and premium products and services, as well as expanding into new markets and segments. The company has a strong focus on sustainability and has set ambitious targets for reducing its environmental impact.

By understanding BMW's strategy, you can gain relevant insights and apply them to your own organization. BMW's  successful strategy can serve as examples for other organizations looking to improve the quality and competitiveness of their products and services, attract socially responsible customers, and explore new opportunities for growth.

What's included in the BMW strategy template?

  • 4x BMW Focus Areas
  • 6x BMW Objectives
  • 15x BMW Projects
  • 12x BMW KPIs

Who is the BMW strategy template for?

The BMW strategy template is for teams and business leaders looking to learn from the successful strategies of a leading luxury vehicle manufacturer. By using the template, companies can gain insights into how BMW has achieved its success and consider how similar strategies could be applied in their own organizations.This template can be particularly useful for teams and business leaders in the automotive, luxury goods, or other related industries, as well as for those looking to improve the quality and competitiveness of their products and services and explore new opportunities for growth.

How is the BMW strategy template relevant to your organization?

The BMW strategy template is relevant to organizations because it provides a structured way to understand and analyze the successful strategies of a leading luxury vehicle manufacturer. By using the template, teams and leaders can gain insights into how BMW has achieved its success and consider how similar strategies could be applied in their own companies. The BMW strategy template can be a valuable tool for those looking to improve their performance and achieve long-term success.

1. Define clear examples of your focus areas

Focus areas are broad categories used to group problems or challenging areas within your organization. Creating focus areas helps guide your organization on what areas are a priority to work towards.

An example of a focus area within the BMW strategy template is: Growth.

2. Think about the objectives that could fall under that focus area

A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.

An example of an objective within the focus area 'Growth' within the BMW strategy template is: Grow the BMW Automotive Segment.

3. Set measurable targets (KPIs) to tackle the objective

A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries. 

An example of a KPI for the objective ‘Grow the BMW Automotive Segment’ in the BMW strategy template is: Increase the number of delivered cars by 13%.

4. Implement related projects to achieve the KPIs

Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.

An examples of a project within the BMW strategy template is: Accelerate the development of the assistance and automation functions. 

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.

Get inspired by the BMW strategy template and launch your strategy in Cascade; it’s $0 forever.


Getting started with your BMW Strategy Template only takes 20 seconds.

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