What is a Brand Strategy?
A brand strategy is a plan that outlines how a company will create, communicate, and maintain its brand. It helps organizations define their brand personality, values, and messaging, and guides the development of all marketing and communication efforts. A strong brand strategy can differentiate a company from its competitors, build customer loyalty, and increase brand value.
What's included in this Brand Strategy Template?
- 3x Focus Areas
- 9x Objectives
- 9x Projects
- 18x KPIs
Who is this Brand Strategy Template for?
This Brand Strategy Template is designed for leaders and teams from organizations looking to create or update their brand strategy. It provides a framework for identifying and setting goals, and for developing and implementing a plan to achieve them.
How is this Brand Strategy Template relevant to your organization?
If you are looking to increase brand recognition, improve customer satisfaction and retention, or increase brand value, this Brand Strategy Template can help you develop a plan to achieve those goals. By following the structure and guidelines provided, you can create a comprehensive and effective brand strategy that aligns with your organization's values and goals. This template can also help you measure the success of your brand strategy efforts and make adjustments as needed.
1. Define clear examples of your focus areas
A focus area is a particular viewpoint that groups certain requirements set out by an organization. A recommendation from the Cascade team would be to create 4-5 key focus area which you feel are most important to address when creating your Brand Strategy. The next step would be to ask yourself: Why is this focus area important to me? What is the benefit of focusing on this viewpoint from a customer's perspective? And, of course, What is the monetary benefit of investing in such a focus area? This process is useful in identifying the key area which needs prioritization which in turn can become focus areas of the strategy.
For example, the focus areas in this Brand Strategy Template are: Brand Awareness; Brand Loyalty; and Brand Valuation.
2. Think about the objectives that could fall under that focus area
A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.
An example objective that could fall under the focus area of Brand Valuation could be: Increase brand value through thought leadership and industry leadership.
3. Set yourself measurable targets (KPIs) to tackle the objective
A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.
An example of a KPI in this Brand Strategy Template associated to the objective Increase brand value through thought leadership and industry leadership could be: Number of industry awards and recognition received.
4. Implement related projects to achieve the set KPIs
Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.
A project example for the objective Increase brand value through thought leadership and industry leadership could be: Publish industry research and contribute to industry discussions through speaking engagements and panels.
5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy
Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.
Use this Brand Strategy Template and launch your strategy in Cascade; it's $0 forever.