Branding Strategy Plan Template

Create an effective branding strategy plan to increase brand awareness, engagement, and reputation. Make your brand more successful, profitable, and recognizable.
Or import into an existing account
Branding Strategy Plan Template

What is a Branding Strategy Plan?

A branding strategy plan is a comprehensive plan that is created to help a brand increase awareness, engagement, and reputation. It includes focus areas, objectives, key performance indicators (KPIs), and projects (actions) that help a brand meet their goals. A well-executed plan can help a brand become more successful, profitable, and recognizable.

What's included in this Branding Strategy Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Branding Strategy Plan template for?

This template is designed to be used by branding and marketing professionals in organizations of all sizes and industries. It will help them create a comprehensive branding strategy plan that will help increase brand recognition, visibility, relationships with customers, customer retention, and brand reputation.

1. Define clear examples of your focus areas

Focus areas are the areas of your brand that you want to focus on improving. Examples of focus areas for a branding strategy could be increasing brand awareness, improving brand engagement, and strengthening brand reputation. You can further define these focus areas by setting objectives and key performance indicators (KPIs).

2. Think about the objectives that could fall under that focus area

Objectives are specific goals you want to achieve that are related to the focus area. Objectives are key indicators of progress and should be measurable.

Examples of some objectives for the focus area of Brand Awareness could be: Increase Brand Recognition, and Raise Brand Visibility.

3. Set measurable targets (KPIs) to tackle the objective

Key Performance Indicators (KPIs) are measurable targets that help you track progress towards the objectives set in your branding strategy plan. For example, if one of your objectives is to increase brand recognition, your KPI would be to increase the brand recognition from 10% to 20%. KPIs should be measurable, achievable, and measurable.

4. Implement related projects to achieve the KPIs

Projects (actions) are the activities that you need to do to achieve the objectives set in your branding strategy plan. For example, if your objective is to increase brand visibility, you may need to increase your online presence. This could involve creating a comprehensive marketing plan or increasing your website visits.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade Strategy Execution Platform is a powerful tool that helps you execute your branding strategy plan more effectively and quickly. It allows you to set measurable goals, track progress, and measure results in real time. This makes it easier to make adjustments to your plan and reach your desired results faster.

Getting started with your
Branding Strategy Plan Template
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Or import into an existing account