Business Plan Template

Grow your business and achieve success with our comprehensive business plan template!
Business Plan Template

What is a Business Plan?

A business plan outlines the goals, strategies and methods your business will use to achieve success. It is a roadmap to success, providing a clear vision for your business and a detailed plan for how to get there. It should be used as a guide to help you manage and grow your business.

What's included in this Business Plan template?


  • 3 focus areas
  • 6 objectives
  • 6 projects
  • 6 KPIs

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.


Who is the Business Plan template for?

Our business plan template is designed for businesses of all sizes and industries. It is a versatile tool that can help you launch, run and grow your business, no matter the size or complexity. Our template walks you through each step of creating a well-crafted business plan, and ensure it's successful execution.

1. Define clear examples of your focus areas

Focus areas are the overarching goals and objectives you want to achieve with your business plan. They are the big picture items, such as increasing customer engagement, increasing revenue and improving productivity. Each focus area should have a set of related objectives to help you achieve the desired outcome.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals you want to achieve in order to reach the desired outcome of your focus area. They should be actionable items that can be easily measured and tracked. Examples of objectives could include increasing customer retention, improving customer satisfaction and increasing sales volume.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are metrics used to measure the success of your objectives. KPIs should be measurable, actionable and quantifiable, so you can track your progress and adjust your strategies as needed. Examples of KPIs could include increasing customer retention rate from 30% to 50%, and increasing average order value from $50 to $75.

4. Implement related projects to achieve the KPIs

Projects are the specific actions you will take to achieve the objectives and KPIs. This could include creating a loyalty program, improving customer service, or increasing online visibility. Each project should be specific and actionable, with a measurable outcome that can be tracked.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a strategy execution platform that makes it easier to create, manage and track your business plan. Our easy-to-use platform allows you to quickly and accurately create a business plan and track progress against your goals. With Cascade, you can ensure that your business plan is effective and successful.

Getting started with your
Business Plan Template
only takes 20 seconds.